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Course Description |
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Course Name |
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Visual Literacy |
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Course Code |
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ILT310 |
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Course Type |
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Compulsory |
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Level of Course |
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First Cycle |
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Year of Study |
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3 |
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Course Semester |
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Spring (16 Weeks) |
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ECTS |
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3 |
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Name of Lecturer(s) |
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InstructorDr. TÜLAYGÖRÜ DOĞAN |
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Learning Outcomes of the Course |
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Defines the concept of visual literacy Summarizes of the visual literacy Analyzes visual communications Identifies and utilizes visual design elements Realizes and utilizes the critical thinking skills Explains the concept of semiotics Analyzes relationship between visual literacy and culture
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Mode of Delivery |
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Face-to-Face |
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Prerequisites and Co-Prerequisites |
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None |
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Recommended Optional Programme Components |
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None |
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Aim(s) of Course |
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The aim of this course is to create awareness of students with the definition and concepts of visual literacy, the history of visual literacy, the proficiency of visual literacy, the impact of visual images on culture, semiotics and critical thinking skills. |
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Course Contents |
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This course includes information, opinion and sharing on concept, definition and history of visual literacy, proficiency of visual literacy, visual communication, semiotics, visual thinking, critical thinking, visual literacy and culture. |
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Language of Instruction |
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Turkish |
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Work Place |
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Classroom |
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Course Outline /Schedule (Weekly) Planned Learning Activities |
| Week | Subject | Student's Preliminary Work | Learning Activities and Teaching Methods |
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1 |
Introduction to course |
Reading syllabus |
Presentation |
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2 |
Definition of visual literacy |
Assignment: Mind mapping |
Presentation-Discussion |
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3 |
Proficiency of visual literacy |
Assignment: Choosing and interpreting a visual material in an professional area |
Presentation-Discussion |
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4 |
Visual communication |
Reading the lecture notes |
Presentation |
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5 |
Semiotics |
Assignment: Searching a variety of logos and symbols and discussing meanings of them in the classroom |
Presentation-discussion |
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6 |
Visual semiotics |
Reading the lecture notes |
Presentation |
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7 |
Indicator types |
Reading the lecture notes |
Presentation |
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8 |
Mid-term examination |
Reading the lecture notes |
Essay test |
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9 |
Visual expression |
Assignment: Choosing an interpreting a photo, poster and book cover |
Presentation-discussion |
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10 |
Visualising thinking |
Reading the lecture notes |
Presentation |
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11 |
Critical thinking |
Reading the lecture notes |
Presentation |
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12 |
Critical thinking skills |
Assignment: Producing a composition on the visual images by doing critical analysis |
Presentation-discussion |
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13 |
Visual literacyand culture |
Assignment: Researching and listing culturel aspects |
Presentation-discussion |
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14 |
Classroom applications |
Reading the lecture notes |
Discussion |
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15 |
General review |
Reading the lecture notes |
Discussion |
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16/17 |
Final examination |
Reading the lecture notes |
Essay test |
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Required Course Resources |
| Resource Type | Resource Name |
| Recommended Course Material(s) |
Şahinel, S. (2002). Eleştirel düşünme. Ankara: Pegem A Yayıncılık.
Güvenç, B. (2010). İnsan ve kültür. İstanbul: Boyut Yayınevi.
Guiraud, P. (1994). Göstergebilim. (Çev: Mehmet Yalçın). İstanbul: İmge Kitabevi.
Görü Doğan, T. Görsel Okuryazarlık dersi notları.
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| Required Course Material(s) | |
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Assessment Methods and Assessment Criteria |
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Semester/Year Assessments |
Number |
Contribution Percentage |
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Mid-term Exams (Written, Oral, etc.) |
1 |
80 |
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Homeworks/Projects/Others |
6 |
20 |
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Total |
100 |
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Rate of Semester/Year Assessments to Success |
40 |
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Final Assessments
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100 |
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Rate of Final Assessments to Success
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60 |
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Total |
100 |
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| Contribution of the Course to Key Learning Outcomes |
| # | Key Learning Outcome | Contribution* |
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1 |
Explains the basic concepts of the field, communication patterns, communication and cultural functions within the framework of communication as the basis of Communication Studies. |
5 |
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2 |
Recognizes the national and global communication systems, the basic concepts, theories and principles. |
0 |
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3 |
Has the knowledge and skills to use and/or explain how communication works in every aspect in different cultures, from individual to group, mass, institutional communication within the major tools of communication. |
4 |
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4 |
Distinguishes non-scientific knowledge from the scientific method, and follows technological innovations in the field with the updated work. |
0 |
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5 |
Produces thoughts and knowledge to understand and solve communication problems encountered in size of individual to global communications. |
0 |
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6 |
Develops a sense of responsibility towards the society, as individuals, develops projects for the benefit of the community, leadership and entrepreneurial skills of intellectual exhibitions. |
0 |
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7 |
Holds information related to the fields as a basis; Instrumental Social Communications (Radio, TV, Film, Advertising, Public Relations, Journalism) within a terminological frame (=teleological) (Public Sphere, Public Opinion, Cultural Production Areas, Citizen Participation, Popular Culture, etc.). |
0 |
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8 |
From an interdisciplinary perspective, acknowledged the concept of communication to synthesize information that Communication Studies has background from different areas like, Sociology, History, Psychology, Linguistics, Political Sciences, Anthropology and so on. |
5 |
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9 |
As a requirement of competence to communicate effectively, has the ability to express himself/herself up, facing the people with correct understanding in environments in which he/she is capable of empathy sets. |
3 |
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10 |
Has rational thinking skills, creative thinking in written, oral, visual and so on, as well as using the methods and strategies, for the purpose of communicating thoughts. |
5 |
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11 |
Has at least one foreign language in the European Language Portfolio (B) with the level of using the information in track and communicate with colleagues abroad. |
0 |
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12 |
While accessing all kinds of information, using and transmitting of all other thoughts on the process and in all other practices of the profession strives to comply with ethical requirements and endeavors. |
0 |
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13 |
Has basic skills and use these skills for mediating to the general population methods in the specific praxis areas, such as media literacy, |
4 |
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14 |
Identifies learning needs and future career plan and perform accordingly. |
0 |
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15 |
Has the knowledge of the legal framework related to the field. |
0 |
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16 |
Organizes and/or actively participates in the social, artistic and cultural activities, reports events. |
0 |
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17 |
Follows the local, national and international events with critical comments. |
5 |
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18 |
Is competent to use required level of knowledge of the area and use of computer software as well as all means of communication (body language, verbal and nonverbal communication, newspapers, magazines, radio, television, cinema, internet and other information / communication technologies, and mass media) |
4 |
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19 |
Is able to work in the group as well as having the competence of the individual work |
3 |
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20 |
Improves constantly himself/herself, as well as being open to professional developments in scientific, social, cultural and artistic fields according to his/her interests and abilities, identifying needs of learning |
0 |
| * Contribution levels are between 0 (not) and 5 (maximum). |
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| Student Workload - ECTS |
| Works | Number | Time (Hour) | Total Workload (Hour) |
| Course Related Works |
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Class Time (Exam weeks are excluded) |
14 |
3 |
42 |
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Out of Class Study (Preliminary Work, Practice) |
14 |
1 |
14 |
| Assesment Related Works |
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Homeworks, Projects, Others |
6 |
2 |
12 |
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Mid-term Exams (Written, Oral, etc.) |
1 |
2 |
2 |
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Final Exam |
1 |
2 |
2 |
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Total Workload: | 72 |
| Total Workload / 25 (h): | 2.88 |
| ECTS Credit: | 3 |
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