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Course Description Course Name : Health Communication Course Code : ILT306 Course Type : Compulsory Level of Course : First Cycle Year of Study : 3 Course Semester : Spring (16 Weeks) ECTS : 3 Name of Lecturer(s) : Asst.Prof.Dr. GÜLNURKAPLAN ESEN Learning Outcomes of the Course : Defines health communication and its field of activity. Interprets the theories and models that are used in health communication. Realizes , designs and implements the campaign process that are used in health communication. Uses and leads the media in activities of health communications in an effective way. Analyzes the ethical problems in the field of health communication. Develops and implements interpersonal communication skills in health communication. Mode of Delivery : Face-to-Face Prerequisites and Co-Prerequisites : None Recommended Optional Programme Components : None Aim(s) of Course : Course builds the corporate infrastructure of health communication, and aims to transfer the theories and models, the methods and strategies in the field of health communication, using health communication in media, importance of interpersonal communication in health communication to students with a critical way thinking. Course Contents : Features of health communication and field of activity, health communication theories and models, campaign process in health communication, health communication and social marketing, health communication and defending in media, health communication and crisis communication, health communication and media, health literate, health communication and ethics, interpersonal communication in health communication will be discussed and transferred. Language of Instruction : Turkish Work Place : Classroom   Course Outline /Schedule (Weekly) Planned Learning Activities Week Subject Student's Preliminary Work Learning Activities and Teaching Methods 1 Introduction to Health Communication. Reading of literature Brainstorming – Oral discussion 2 What is Health Communication? Its features and field of activity. Reading of literature Brainstorming – Oral discussion 3 Health Communication Theories and Models: Attitude, and Behaviour Change Micro-Level Theories (Health Belief Model, Social Learning Model, Mind Based Action Theory). Reading of literature Brainstorming – Oral discussion 4 Health Communication Theories and Models: Attitude, and Behaviour Change Micro-Level Theories (Behaviour Change Steps Model, Communication for Persuasion Theory, Detailing Tendency Model, Realization Ability Theory, Unite-Approach Theory). Reading of literature Brainstorming – Oral discussion 5 Health Communication Theories and Models: Attitude, and Behaviour Change Micro-Level Theories (Spreading of Innovation Theory, Impowering of Society Theory, Precede-Proceed Model). Reading of literature Brainstorming – Oral discussion 6 Health Communication Theories and Models: Attitude, and Behaviour Change Micro-Level Theories (Communication for Behaviour Effect, Communication Model for Social Change, Enhanced Parallel Process Model). Reading of literature Brainstorming – Oral discussion 7 Campaign Process in Health Communication: Planning Steps, Situation Analysis and Target Audience. Reading of literature Brainstorming – Oral discussion 8 Mid-term exam Taught course subjects Written exam 9 Campaign Process in Health Communication: Strategies, Planning, Implementation, and Evaluation. Reading of literature Brainstorming – Oral discussion 10 Health Communication and Social Marketing. Reading of literature Brainstorming – Oral discussion 11 Health Communication and Crisis Communication. Reading of literature Brainstorming – Oral discussion 12 Health Communication and Defending in Media Reading of literature Brainstorming – Oral discussion 13 Health Communication and Media: Health Literate, Critical Health Communication. Reading of literature Brainstorming – Oral discussion 14 Health Communication and Ethics. Reading of literature Brainstorming – Oral discussion 15 Interpersonal Communication in Health Communication: Doctor-Patient Communication, Medical Personnel-Patient Communication, Professional Medical Communication. Reading of literature Brainstorming – Oral discussion 16/17 Final exam Taught course subjects Written exam   Required Course Resources Resource Type Resource Name Recommended Course Material(s)  İnci Çınarlı (2008). Sağlık İletişimi, İstanbul: Farmaskop/MediaCat Yayınları.  İnci Çınarlı (2008). Sağlık İletişimi ve Medya, Ankara: Nobel Yayınları.  Ruhi Selçuk Tabak (1999). Sağlık İletişimi, İstanbul: Literatür Yayıncılık.  Ayla Okay (2009). Sağlık İletişimi: Temel Kavramlar ve Prensipler, İstanbul: MediaCat Yayınları. Required Course Material(s)  Related Articles and On-line Resources   Assessment Methods and Assessment Criteria Semester/Year Assessments Number Contribution Percentage     Mid-term Exams (Written, Oral, etc.) 1 100     Homeworks/Projects/Others 0 0 Total 100 Rate of Semester/Year Assessments to Success 40   Final Assessments 100 Rate of Final Assessments to Success 60 Total 100   Contribution of the Course to Key Learning Outcomes # Key Learning Outcome Contribution* 1 Explains the basic concepts of the field, communication patterns, communication and cultural functions within the framework of communication as the basis of Communication Studies. 0 2 Recognizes the national and global communication systems, the basic concepts, theories and principles. 0 3 Has the knowledge and skills to use and/or explain how communication works in every aspect in different cultures, from individual to group, mass, institutional communication within the major tools of communication. 4 4 Distinguishes non-scientific knowledge from the scientific method, and follows technological innovations in the field with the updated work. 4 5 Produces thoughts and knowledge to understand and solve communication problems encountered in size of individual to global communications. 4 6 Develops a sense of responsibility towards the society, as individuals, develops projects for the benefit of the community, leadership and entrepreneurial skills of intellectual exhibitions. 2 7 Holds information related to the fields as a basis; Instrumental Social Communications (Radio, TV, Film, Advertising, Public Relations, Journalism) within a terminological frame (=teleological) (Public Sphere, Public Opinion, Cultural Production Areas, Citizen Participation, Popular Culture, etc.). 0 8 From an interdisciplinary perspective, acknowledged the concept of communication to synthesize information that Communication Studies has background from different areas like, Sociology, History, Psychology, Linguistics, Political Sciences, Anthropology and so on. 5 9 As a requirement of competence to communicate effectively, has the ability to express himself/herself up, facing the people with correct understanding in environments in which he/she is capable of empathy sets. 4 10 Has rational thinking skills, creative thinking in written, oral, visual and so on, as well as using the methods and strategies, for the purpose of communicating thoughts. 0 11 Has at least one foreign language in the European Language Portfolio (B) with the level of using the information in track and communicate with colleagues abroad. 0 12 While accessing all kinds of information, using and transmitting of all other thoughts on the process and in all other practices of the profession strives to comply with ethical requirements and endeavors. 4 13 Has basic skills and use these skills for mediating to the general population methods in the specific praxis areas, such as media literacy, 3 14 Identifies learning needs and future career plan and perform accordingly. 3 15 Has the knowledge of the legal framework related to the field. 2 16 Organizes and/or actively participates in the social, artistic and cultural activities, reports events. 1 17 Follows the local, national and international events with critical comments. 3 18 Is competent to use required level of knowledge of the area and use of computer software as well as all means of communication (body language, verbal and nonverbal communication, newspapers, magazines, radio, television, cinema, internet and other information / communication technologies, and mass media) 0 19 Is able to work in the group as well as having the competence of the individual work 1 20 Improves constantly himself/herself, as well as being open to professional developments in scientific, social, cultural and artistic fields according to his/her interests and abilities, identifying needs of learning 2 * Contribution levels are between 0 (not) and 5 (maximum).   Student Workload - ECTS Works Number Time (Hour) Total Workload (Hour) Course Related Works     Class Time (Exam weeks are excluded) 14 2 28     Out of Class Study (Preliminary Work, Practice) 14 2 28 Assesment Related Works     Homeworks, Projects, Others 0 0 0     Mid-term Exams (Written, Oral, etc.) 1 10 10     Final Exam 1 10 10 Total Workload: 76 Total Workload / 25 (h): 3.04 ECTS Credit: 3