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| Course Description |
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| Course Name |
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Image Management |
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| Course Code |
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ILT304 |
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| Course Type |
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Compulsory |
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| Level of Course |
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First Cycle |
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| Year of Study |
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3 |
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| Course Semester |
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Spring (16 Weeks) |
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| ECTS |
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3 |
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| Name of Lecturer(s) |
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Asst.Prof.Dr. GÜLNURKAPLAN ESEN
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| Learning Outcomes of the Course |
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Perceives and interprets the elements of the concepts of image.
Discusses the individual image and its primary functions.
Uses in the coverage of establishing effective communication in the daily life.
Examines and analyses the factors influencing the corporate image.
Forms and implements project in the frame of the personal image and corporate image.
Uses and directs the media effectively in the frame of the corporate image and brand image.
Uses the visual materials effectively in the frame of image formation.
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| Mode of Delivery |
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Face-to-Face |
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| Prerequisites and Co-Prerequisites |
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None |
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| Recommended Optional Programme Components |
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None |
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| Aim(s) of Course |
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In the course which includes teaching the stages of forming individual and corporate image in the frame of the corporate and actual information; the elements which form the image of the person and the effective communication skills and corporate image types and functions are examined and it is aimed at acquiring skills to make it possible to use the visual materials and mass communication tools in image formation as well as to form image in the frame of media, advertisement and public relations. |
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| Course Contents |
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Image concept and its elements, elements and types forming the personal image, influence and importance of the effective communication skills in image formation, influence of the physical appearance on image creation, corporate image types and elements, stages of the brand image and corporate image, forming the image and reality in media, using the visual materials, formation of the political images and the ethical problems which are encountered in the frame of image formation shall be taken up and taught properly. |
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| Language of Instruction |
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Turkish |
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| Work Place |
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Classroom |
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Course Outline /Schedule (Weekly) Planned Learning Activities |
| Week | Subject | Student's Preliminary Work | Learning Activities and Teaching Methods |
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1 |
Image concept and elements, importance and management of the person image in communication. |
Reading of literature |
Brainstorming – Oral discussion |
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2 |
Image types forming the personal image, individual image types. |
Reading of literature |
Brainstorming – Oral discussion |
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3 |
Evaluation of the effective speaking, effective listening, presentation style and written communication processes in the frame of the effective communication and image. |
Reading of literature |
Brainstorming – Oral discussion |
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4 |
Influence and importance of the effective communication skills in image creation. |
Reading of literature |
Brainstorming – Oral discussion |
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5 |
Influence and transfers of the physical appearance and colors in image creation. |
Reading of literature |
Brainstorming – Oral discussion |
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6 |
Influence of the personal image on the corporate image. Corporate image types and elements which are effective in image formation. |
Reading of literature |
Brainstorming – Oral discussion |
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7 |
Stages required to be implemented for image change, in the frame of the elements affecting the corporate image. |
Reading of literature |
Brainstorming – Oral discussion |
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8 |
Mid-term exam |
Taught course subjects |
Written exam |
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9 |
Purposes of the image advertisement and evaluation of the brand image and corporate image. |
Reading of literature |
Brainstorming – Oral discussion |
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10 |
Market concept and its evaluation in the scope of relationship with image. |
Reading of literature |
Brainstorming – Oral discussion |
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11 |
Relationship of the image with reality, reformation of the image with reality through media. |
Reading of literature |
Brainstorming – Oral discussion |
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12 |
Usage and influence of the photographs and visual materials in image formation. |
Reading of literature - Project assignment |
Brainstorming – Oral discussion - Presentation |
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13 |
Image production through mass communication tools. |
Reading of literature - Project assignment |
Brainstorming – Oral discussion - Presentation |
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14 |
Political images and its influences. |
Reading of literature- Project assignment |
Brainstorming – Oral discussion - Presentation |
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15 |
Ethical discussions in image studies. |
Reading of literature |
Brainstorming – Oral discussion |
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16/17 |
Final exam |
Taught course subjects |
Written exam |
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Required Course Resources |
| Resource Type | Resource Name |
| Recommended Course Material(s) |
 Nuran Yıldız (2002), Liderler, İmajlar, Medya, Ankara: Phoenix Yayınları.
Jude Landis vd. (2010). Communication Skills, çev. Özgür Gelbal, Ankara: HYB Yayıncılık.
Kevin, Robins (1999). Into the Image / Culture and Politics in the Field of Vision, Çev. Nurçay Türkoğlu, İstanbul: Ayrıntı Yayınları.
Işıl Zeybek & Hande Duru (2007). Kimliğim ve Ben, İstanbul: İstanbul Kültür Üniversitesi Yayınları.
Özlem Çakır (2011). Profesyonel Yaşamda Kişisel İmaj ve Sosyal Yaşam Etiketi, İstanbul: Yapı Kredi Yayınları.
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| Required Course Material(s) |
Graeme Burton (1995). More Than Meets the Eye, Çev. Nefin Dinç, İstanbul: Alan Yayıncılık.
George Ritzer (2000). Fascinating the Reversed World, Çev. Şen Süer Kaya, İstanbul: Ayrıntı Yayınları.
Guy Debort (1996). The Society of the Spectacle, Çev. Ayşen Ekmekçi ve Okşan Taşkent, İstanbul: Ayrıntı Yayınları.
Related Articles and On-line Resources
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Assessment Methods and Assessment Criteria |
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Semester/Year Assessments |
Number |
Contribution Percentage |
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Mid-term Exams (Written, Oral, etc.) |
1 |
75 |
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Homeworks/Projects/Others |
1 |
25 |
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Total |
100 |
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Rate of Semester/Year Assessments to Success |
40 |
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Final Assessments
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100 |
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Rate of Final Assessments to Success
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60 |
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Total |
100 |
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| Contribution of the Course to Key Learning Outcomes |
| # | Key Learning Outcome | Contribution* |
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1 |
Explains the basic concepts of the field, communication patterns, communication and cultural functions within the framework of communication as the basis of Communication Studies. |
0 |
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2 |
Recognizes the national and global communication systems, the basic concepts, theories and principles. |
0 |
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3 |
Has the knowledge and skills to use and/or explain how communication works in every aspect in different cultures, from individual to group, mass, institutional communication within the major tools of communication. |
3 |
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4 |
Distinguishes non-scientific knowledge from the scientific method, and follows technological innovations in the field with the updated work. |
0 |
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5 |
Produces thoughts and knowledge to understand and solve communication problems encountered in size of individual to global communications. |
2 |
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6 |
Develops a sense of responsibility towards the society, as individuals, develops projects for the benefit of the community, leadership and entrepreneurial skills of intellectual exhibitions. |
2 |
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7 |
Holds information related to the fields as a basis; Instrumental Social Communications (Radio, TV, Film, Advertising, Public Relations, Journalism) within a terminological frame (=teleological) (Public Sphere, Public Opinion, Cultural Production Areas, Citizen Participation, Popular Culture, etc.). |
0 |
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8 |
From an interdisciplinary perspective, acknowledged the concept of communication to synthesize information that Communication Studies has background from different areas like, Sociology, History, Psychology, Linguistics, Political Sciences, Anthropology and so on. |
3 |
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9 |
As a requirement of competence to communicate effectively, has the ability to express himself/herself up, facing the people with correct understanding in environments in which he/she is capable of empathy sets. |
4 |
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10 |
Has rational thinking skills, creative thinking in written, oral, visual and so on, as well as using the methods and strategies, for the purpose of communicating thoughts. |
3 |
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11 |
Has at least one foreign language in the European Language Portfolio (B) with the level of using the information in track and communicate with colleagues abroad. |
0 |
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12 |
While accessing all kinds of information, using and transmitting of all other thoughts on the process and in all other practices of the profession strives to comply with ethical requirements and endeavors. |
0 |
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13 |
Has basic skills and use these skills for mediating to the general population methods in the specific praxis areas, such as media literacy, |
2 |
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14 |
Identifies learning needs and future career plan and perform accordingly. |
5 |
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15 |
Has the knowledge of the legal framework related to the field. |
0 |
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16 |
Organizes and/or actively participates in the social, artistic and cultural activities, reports events. |
2 |
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17 |
Follows the local, national and international events with critical comments. |
0 |
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18 |
Is competent to use required level of knowledge of the area and use of computer software as well as all means of communication (body language, verbal and nonverbal communication, newspapers, magazines, radio, television, cinema, internet and other information / communication technologies, and mass media) |
0 |
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19 |
Is able to work in the group as well as having the competence of the individual work |
3 |
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20 |
Improves constantly himself/herself, as well as being open to professional developments in scientific, social, cultural and artistic fields according to his/her interests and abilities, identifying needs of learning |
3 |
| * Contribution levels are between 0 (not) and 5 (maximum). |
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| Student Workload - ECTS |
| Works | Number | Time (Hour) | Total Workload (Hour) |
| Course Related Works |
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Class Time (Exam weeks are excluded) |
14 |
2 |
28 |
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Out of Class Study (Preliminary Work, Practice) |
14 |
2 |
28 |
| Assesment Related Works |
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Homeworks, Projects, Others |
1 |
10 |
10 |
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Mid-term Exams (Written, Oral, etc.) |
1 |
5 |
5 |
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Final Exam |
1 |
5 |
5 |
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Total Workload: | 76 |
| Total Workload / 25 (h): | 3.04 |
| ECTS Credit: | 3 |
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