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Course Description Course Name : Introduction To Business Management 2 Course Code : EAS104 Course Type : Compulsory Level of Course : First Cycle Year of Study : 1 Course Semester : Spring (16 Weeks) ECTS : 4 Name of Lecturer(s) : Prof.Dr. HÜSEYİN ÖZGEN Prof.Dr. AZMİ YALÇIN Asst.Prof.Dr. BAHATTİN KARADEMİR Learning Outcomes of the Course : Explain marketing, strategic marketing and marketing research. Explain product, prodcut types, prodcut life cycle and pricing. Define concepts of distribution and promotion. Explain accounting concept and basic accounting equation. Explain concepts of financial management and use basic financial ratios. Explain money and banking systems. Define concepts of capital markets, stocks and bonds. Define concepts of risk management, insurance and public relations. Mode of Delivery : Face-to-Face Prerequisites and Co-Prerequisites : None Recommended Optional Programme Components : None Aim(s) of Course : This course aims to provide basic concepts of business functions to students. Course Contents : Marketing Management, Product and Pricing, Distribution, Promotion, Accounting, Financial Management, Money and Banking, Capital Markets, Risk Management, Public Relations, Information Systems, Decision Technics. Language of Instruction : Turkish Work Place : Classroom   Course Outline /Schedule (Weekly) Planned Learning Activities Week Subject Student's Preliminary Work Learning Activities and Teaching Methods 1 Marketing Management Temel İşletmecilik Bilgisi Kitabı (p. 249-262) Power point slayts´ll be used to tell the lecture by the professor. 2 Marketing Management Temel İşletmecilik Bilgisi Kitabı (p. 262-286) Power point slayts´ll be used to tell the lecture by the professor. 3 Product and Pricing Temel İşletmecilik Bilgisi Kitabı (p. 287-296) Power point slayts´ll be used to tell the lecture by the professor. 4 Product and Pricing Temel İşletmecilik Bilgisi Kitabı (p. 296-310) Power point slayts´ll be used to tell the lecture by the professor. 5 Distribution Temel İşletmecilik Bilgisi Kitabı (p. 311-322) Power point slayts´ll be used to tell the lecture by the professor. 6 Promotion Temel İşletmecilik Bilgisi Kitabı (p. 323-344) Power point slayts´ll be used to tell the lecture by the professor. 7 Accounting Temel İşletmecilik Bilgisi Kitabı (p. 345-360) Power point slayts´ll be used to tell the lecture by the professor. 8 Mid-term Exam Studying for exam Multiple choice exam 9 Financial Management Temel İşletmecilik Bilgisi Kitabı (p. 361-377) Power point slayts´ll be used to tell the lecture by the professor. 10 Financial Management Temel İşletmecilik Bilgisi Kitabı (p. 377-396) Power point slayts´ll be used to tell the lecture by the professor. 11 Money and Banking Temel İşletmecilik Bilgisi Kitabı (p. 397-414) Power point slayts´ll be used to tell the lecture by the professor. 12 Capital Markets Temel İşletmecilik Bilgisi Kitabı (p. 398-415) Power point slayts´ll be used to tell the lecture by the professor. 13 Risk Management and Public Relations Temel İşletmecilik Bilgisi Kitabı (s. 429-446) Power point slayts´ll be used to tell the lecture by the professor. 14 Information Systems and Decision Technics Temel İşletmecilik Bilgisi Kitabı (p. 457-486) Power point slayts´ll be used to tell the lecture by the professor. 15 Project presentations Preparing of projects Project presentations 16/17 Final exam Studying for exam Multiple choice exam   Required Course Resources Resource Type Resource Name Recommended Course Material(s)  Özgen, H. ve Yalçın, A. 2011" Temel İşletmecilik Bilgisi ", Nobel Kitabevi, Ankara. Required Course Material(s)   Assessment Methods and Assessment Criteria Semester/Year Assessments Number Contribution Percentage     Mid-term Exams (Written, Oral, etc.) 1 60     Homeworks/Projects/Others 1 40 Total 100 Rate of Semester/Year Assessments to Success 40   Final Assessments 100 Rate of Final Assessments to Success 60 Total 100   Contribution of the Course to Key Learning Outcomes # Key Learning Outcome Contribution* 1 Explain the importance of demand and supply in economy science and the well-running conditions of the market economy 2 2 Define the role of pricing within the event advantage of the market economy. 2 3 Define the role of the state in economy, money and financial policies, the central bank and the structure of the market. 2 4 Perceive the costs and benefits arising from the global economy 3 5 Produce numerical and policy options when confronted with problems. 4 6 Use quantitative and qualitative techniques of model building, decoding and interpretation. 4 7 Use the theory of economics in the analysis of economic events. 3 8 Use computer programs, do synthesis and present prepared data efficiently. 2 9 Apply the methods of economic analysis. 1 10 Analyze at conceptual level and acquires ability in comparing, interpreting, evaluating and synthesizing in order to develop solutions to problems 1 11 Take responsibility individually and / or in a team, take leadership and work effectively. 5 12 Follow innovative developments in the field being aware of the necessity of lifelong learning and improving him-/herself.. 3 13 Use of different sources about an unfamiliar field within academic principles, synthesize gained data and presents effectively. 2 14 Use Turkish and at least one foreign language in accordance with the requirements of academic and work life. 4 15 Understand and interpret related people´s feelings, thoughts, and behaviours correctly; expresse him-/herself accurately in written and oral language. 4 16 Question traditional attitudes, applications and methods, develop and apply new methods when needed. 4 17 Recognize and apply social, scientific and professional ethical values. 5 * Contribution levels are between 0 (not) and 5 (maximum).   Student Workload - ECTS Works Number Time (Hour) Total Workload (Hour) Course Related Works     Class Time (Exam weeks are excluded) 14 3 42     Out of Class Study (Preliminary Work, Practice) 14 4 56 Assesment Related Works     Homeworks, Projects, Others 1 5 5     Mid-term Exams (Written, Oral, etc.) 1 1 1     Final Exam 1 1 1 Total Workload: 105 Total Workload / 25 (h): 4.2 ECTS Credit: 4