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Course Description Course Name : Introduction To Management 2 Course Code : EAS104 Course Type : Compulsory Level of Course : First Cycle Year of Study : 1 Course Semester : Spring (16 Weeks) ECTS : 4 Name of Lecturer(s) : Prof.Dr. HÜSEYİN ÖZGEN Prof.Dr. AZMİ YALÇIN Asst.Prof.Dr. BAHATTİN KARADEMİR Learning Outcomes of the Course : Explain marketing, strategic marketing and marketing research. Explain product, prodcut types, product life cycle and pricing. Define concepts of Distribution and promotion. Explain accounting concept and basic accounting equation. Explain concepts of financial management and use basic financial ratios. Explain money and banking systems. Define concepts of capital markets, stocks and bonds Define concepts of risk management, insurance and public relations. Mode of Delivery : Face-to-Face Prerequisites and Co-Prerequisites : None Recommended Optional Programme Components : None Aim(s) of Course : This course aims to provide basic concepts of business functions to students. Course Contents : Marketing Management, Product and Pricing, Distribution, Promotion, Accounting, Financial Management, Money and Banking, Capital Markets, Risk Management, Public Relations, Information Systems, Decision Technics. Language of Instruction : Turkish Work Place : The Course will be implemented in classroom where is decided by deanship.   Course Outline /Schedule (Weekly) Planned Learning Activities Week Subject Student's Preliminary Work Learning Activities and Teaching Methods 1 Marketing Management Temel İşletmecilik Bilgisi Kitabı (p. 249-262) Power point slayts´ll be used to tell the lecture by the professor. 2 Marketing Management Temel İşletmecilik Bilgisi Kitabı (p. 262-286) Power point slayts´ll be used to tell the lecture by the professor. 3 Product and Pricing Temel İşletmecilik Bilgisi Kitabı (p. 296-310) Power point slayts´ll be used to tell the lecture by the professor. 4 Product and Pricing Temel İşletmecilik Bilgisi Kitabı (p. 296-310) Power point slayts´ll be used to tell the lecture by the professor. 5 Distribution Temel İşletmecilik Bilgisi Kitabı (p. 311-322) Power point slayts´ll be used to tell the lecture by the professor. 6 Promotion Temel İşletmecilik Bilgisi Kitabı (p. 323-344) Power point slayts´ll be used to tell the lecture by the professor. 7 Accounting Temel İşletmecilik Bilgisi Kitabı (p. 345-360) Power point slayts´ll be used to tell the lecture by the professor. 8 Midterm exam Studying for exam Multiple choice exam 9 Financial Management Temel İşletmecilik Bilgisi Kitabı (p. 361-377) Power point slayts´ll be used to tell the lecture by the professor. 10 Financial Management Temel İşletmecilik Bilgisi Kitabı (p. 377-396) Power point slayts´ll be used to tell the lecture by the professor. 11 Money and banking Temel İşletmecilik Bilgisi Kitabı (p. 397-414) Power point slayts´ll be used to tell the lecture by the professor. 12 Capital markets Temel İşletmecilik Bilgisi Kitabı (p. 398-415) Power point slayts´ll be used to tell the lecture by the professor. 13 Rsaik management and public relations Temel İşletmecilik Bilgisi Kitabı (s. 429-446) Power point slayts´ll be used to tell the lecture by the professor. 14 Information Systems and Decision Technics Temel İşletmecilik Bilgisi Kitabı (p. 457-486) Power point slayts´ll be used to tell the lecture by the professor. 15 Projects presentations Preparings of projects Projects presentations 16/17 Final exam Studying for exam Multiple choice exam   Required Course Resources Resource Type Resource Name Recommended Course Material(s)  Özgen, H. ve Yalçın, A. 2011" Temel İşletmecilik Bilgisi ", Nobel Kitabevi, Ankara. Required Course Material(s)   Assessment Methods and Assessment Criteria Semester/Year Assessments Number Contribution Percentage     Mid-term Exams (Written, Oral, etc.) 1 60     Homeworks/Projects/Others 1 40 Total 100 Rate of Semester/Year Assessments to Success 40   Final Assessments 100 Rate of Final Assessments to Success 60 Total 100   Contribution of the Course to Key Learning Outcomes # Key Learning Outcome Contribution* 1 uses modern communication tools, methods and processes, collects and interprets data from different sources using 3 2 understands and explains the role of the public and private sector in the economy, the market economy and the function of the public sector 2 3 uses the information of profesional field about basic computer knowledge and skills 2 4 Collect quantitative and statistical data, makes analysis and interpretation 3 5 understands and interprets corecctly the feelenings, thoughts and behaviors of other people, express Themselves in written and oral form. 4 6 Aware of the social, scientific and ethical values ??and acts accordingly 4 7 Questions the traditional approach and methods of application,and he to develops and implements new ways of working if he considers it is necesaary 5 8 Individually and / or in a team, take responsibility, leadership, and effectively works 4 9 In recognition of the need for lifelong learning and constantly renews itself keeps track of the latest developments. 4 10 3 11 UseTurkish in academic life and work in accordance with the requirements of the uses of life. 3 12 Use different resources in accordance with the academic rules, synthesize the information gathered, and present them effectively in an area which has not been studied 2 13 Use Turkish and at least one foreign language in accordance with the prerequisities of academic and business context 2 14 Develop scientific and ethical values in the fields of statistics-and scientific data collection 4 * Contribution levels are between 0 (not) and 5 (maximum).   Student Workload - ECTS Works Number Time (Hour) Total Workload (Hour) Course Related Works     Class Time (Exam weeks are excluded) 14 3 42     Out of Class Study (Preliminary Work, Practice) 14 4 56 Assesment Related Works     Homeworks, Projects, Others 1 10 10     Mid-term Exams (Written, Oral, etc.) 1 1 1     Final Exam 1 1 1 Total Workload: 110 Total Workload / 25 (h): 4.4 ECTS Credit: 4