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| Course Description |
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| Course Name |
: |
Mass Communication Theories |
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| Course Code |
: |
ILT203 |
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| Course Type |
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Compulsory |
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| Level of Course |
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First Cycle |
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| Year of Study |
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2 |
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| Course Semester |
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Fall (16 Weeks) |
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| ECTS |
: |
6 |
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| Name of Lecturer(s) |
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Prof.Dr. NURÇAYTÜRKOĞLU
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| Learning Outcomes of the Course |
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Has information related to the main theories as a basis with the instrumental Social Communications (Radio, TV, Film, Advertising, Public Relations, Journalism) and teleological (Public Sphere, Public Opinion, Cultural Production Areas, Citizen Participation, Popular Culture, etc.).
Explains Communication Studies with the basic concepts and framework of the field, communication patterns, communication and cultural functions.
Synthesizes information from areas like Sociology, History, Psychology, Linguistics, Political Sciences, Anthropology, and so on, from an interdisciplinary perspective, and with the comparative concepts of various approaches in Communication Studies,
Differentiates the scientific knowledge and methods from non-scientific ones
Uses technological innovations in the field.
Has the knowledge and skills to use explain how it works in every aspect of communication in different cultures, and on the major means of communication in individual, group, institutional communication.
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| Mode of Delivery |
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Face-to-Face |
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| Prerequisites and Co-Prerequisites |
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ILT103 Introduction to Communication
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| Recommended Optional Programme Components |
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None |
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| Aim(s) of Course |
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Scrutinized the media and community relations in this course, a variety of mass-media approaches in the multidisciplinary field of communication studies will be discussed along with the location of the mass media in the center. |
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| Course Contents |
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Definitions of mass communication, media systems and institutions, the use of technology, social, cultural theory, audience research, strengths and limitations, such as domain theories will be examined in the historical development of the basic theory and concepts; students will be introduced to new approaches in mass communication studies. |
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| Language of Instruction |
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Turkish |
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| Work Place |
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classroom |
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Course Outline /Schedule (Weekly) Planned Learning Activities |
| Week | Subject | Student's Preliminary Work | Learning Activities and Teaching Methods |
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1 |
Introduction to Communication Theories |
Denis McQuail, Stanley Baran |
literature, comment, discussion |
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2 |
First period of powerful efects |
Denis McQuail, Stanley Baran |
literature, comment, discussion |
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3 |
emprical studies: limited efects (homework1) |
Denis McQuail, Stanley Baran |
literature, comment, discussion |
|
4 |
selective perception, impact, two step flow, escape, etc. |
Denis McQuail, Stanley Baran |
literature, comment, discussion |
|
5 |
myths on the media effects (homework2) |
Denis McQuail, Stanley Baran |
literature, comment, discussion |
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6 |
cognitive paradox |
Denis McQuail, Stanley Baran, ÜO, NT |
literature, comment, discussion |
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7 |
media systems and agenda setting (ödev3) |
Nick Stevenson |
literature, comment, discussion |
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8 |
McLuhan; global village, etc. |
Medya Cultures, Nick Stevenson, |
literature, comment, discussion |
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9 |
midterm exam |
all files |
written exam |
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10 |
uses and gratifications |
Denis McQuail, Stanley Baran, ÜO, NT |
literature, comment, discussion |
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11 |
modernisation and the use of technology |
Denis McQuail, Stanley Baran, ÜO, NT |
literature, comment, discussion |
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12 |
mass society, mass culture, Frankfurt School |
Denis McQuail, Stanley Baran, ÜO, NT |
literature, comment, discussion |
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13 |
postmodernism and media (homework4) |
Denis McQuail, Stanley Baran, ÜO, NT, Nick Stevenson |
literature, comment, discussion |
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14 |
globalisation and cultural flow |
Denis McQuail, Stanley Baran, ÜO, NT, Nick Stevenson |
literature, comment, discussion |
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15 |
overall evaluation |
all files |
literature, comment, discussion |
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16/17 |
final exam |
all files |
written exam |
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Required Course Resources |
| Resource Type | Resource Name |
| Recommended Course Material(s) |
 19. Yüzyıldan Günümüze Kitle İletişiminin Kültürel İşlevleri, Ünsal Oskay, Der yay., 1995.
Denis McQuail, Mass Communication Theory
Media Cultures, Nick Stevenson,
Williams, Raymond, Television, Technology and Form
İletişim Bilimlerinden Kültürel Çalışmalara: Toplumsal İletişim, Nurçay Türkoğlu, Urban Yayınları, İstanbul, 2010.
Stanley Baran, Introduction to Communication
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| Required Course Material(s) | |
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Assessment Methods and Assessment Criteria |
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Semester/Year Assessments |
Number |
Contribution Percentage |
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Mid-term Exams (Written, Oral, etc.) |
2 |
60 |
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Homeworks/Projects/Others |
4 |
40 |
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Total |
100 |
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Rate of Semester/Year Assessments to Success |
40 |
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Final Assessments
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100 |
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Rate of Final Assessments to Success
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60 |
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Total |
100 |
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| Contribution of the Course to Key Learning Outcomes |
| # | Key Learning Outcome | Contribution* |
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1 |
Explains the basic concepts of the field, communication patterns, communication and cultural functions within the framework of communication as the basis of Communication Studies. |
5 |
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2 |
Recognizes the national and global communication systems, the basic concepts, theories and principles. |
5 |
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3 |
Has the knowledge and skills to use and/or explain how communication works in every aspect in different cultures, from individual to group, mass, institutional communication within the major tools of communication. |
5 |
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4 |
Distinguishes non-scientific knowledge from the scientific method, and follows technological innovations in the field with the updated work. |
5 |
|
5 |
Produces thoughts and knowledge to understand and solve communication problems encountered in size of individual to global communications. |
2 |
|
6 |
Develops a sense of responsibility towards the society, as individuals, develops projects for the benefit of the community, leadership and entrepreneurial skills of intellectual exhibitions. |
5 |
|
7 |
Holds information related to the fields as a basis; Instrumental Social Communications (Radio, TV, Film, Advertising, Public Relations, Journalism) within a terminological frame (=teleological) (Public Sphere, Public Opinion, Cultural Production Areas, Citizen Participation, Popular Culture, etc.). |
5 |
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8 |
From an interdisciplinary perspective, acknowledged the concept of communication to synthesize information that Communication Studies has background from different areas like, Sociology, History, Psychology, Linguistics, Political Sciences, Anthropology and so on. |
5 |
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9 |
As a requirement of competence to communicate effectively, has the ability to express himself/herself up, facing the people with correct understanding in environments in which he/she is capable of empathy sets. |
2 |
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10 |
Has rational thinking skills, creative thinking in written, oral, visual and so on, as well as using the methods and strategies, for the purpose of communicating thoughts. |
3 |
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11 |
Has at least one foreign language in the European Language Portfolio (B) with the level of using the information in track and communicate with colleagues abroad. |
0 |
|
12 |
While accessing all kinds of information, using and transmitting of all other thoughts on the process and in all other practices of the profession strives to comply with ethical requirements and endeavors. |
3 |
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13 |
Has basic skills and use these skills for mediating to the general population methods in the specific praxis areas, such as media literacy, |
3 |
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14 |
Identifies learning needs and future career plan and perform accordingly. |
0 |
|
15 |
Has the knowledge of the legal framework related to the field. |
0 |
|
16 |
Organizes and/or actively participates in the social, artistic and cultural activities, reports events. |
0 |
|
17 |
Follows the local, national and international events with critical comments. |
5 |
|
18 |
Is competent to use required level of knowledge of the area and use of computer software as well as all means of communication (body language, verbal and nonverbal communication, newspapers, magazines, radio, television, cinema, internet and other information / communication technologies, and mass media) |
2 |
|
19 |
Is able to work in the group as well as having the competence of the individual work |
5 |
|
20 |
Improves constantly himself/herself, as well as being open to professional developments in scientific, social, cultural and artistic fields according to his/her interests and abilities, identifying needs of learning |
0 |
| * Contribution levels are between 0 (not) and 5 (maximum). |
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| Student Workload - ECTS |
| Works | Number | Time (Hour) | Total Workload (Hour) |
| Course Related Works |
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Class Time (Exam weeks are excluded) |
14 |
3 |
42 |
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Out of Class Study (Preliminary Work, Practice) |
14 |
3 |
42 |
| Assesment Related Works |
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Homeworks, Projects, Others |
4 |
16 |
64 |
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Mid-term Exams (Written, Oral, etc.) |
2 |
3 |
6 |
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Final Exam |
1 |
3 |
3 |
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Total Workload: | 157 |
| Total Workload / 25 (h): | 6.28 |
| ECTS Credit: | 6 |
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