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Course Description Course Name : Strategic Management Course Code : MO1 706 Course Type : Compulsory Level of Course : Second Cycle Year of Study : 1 Course Semester : Spring (16 Weeks) ECTS : 5 Name of Lecturer(s) : Prof.Dr. ÜNAL AY Learning Outcomes of the Course : Describes the concepts and theories related to strategic management. Explains strategic approach in business management. Explains business mission and social responsibility. Applies external environment analysis and ınternal environment analysis Explains how to develop sustainable competitive advantages Explains strategic implementation in the perspective of structure, leadership and culture Mode of Delivery : Face-to-Face Prerequisites and Co-Prerequisites : None Recommended Optional Programme Components : None Aim(s) of Course : Introduces basic concept, principles and practices related to strategic management Course Contents : This course includes the major concepts and approaches of strategic management, strategic management process, strategy alternatives and strategy variations, SWOT analysis, strategic coalitions and alliances, case studies. Language of Instruction : Turkish Work Place : Classroom   Course Outline /Schedule (Weekly) Planned Learning Activities Week Subject Student's Preliminary Work Learning Activities and Teaching Methods 1 Introduction: general information about strategic management Course book (Chaper 1)and related articles which are given by the lecturer Lecture, PPT slides and discussion 2 the Strategic Management Process and its elements Course book (Chaper 2)and related articles which are given by the lecturer Lecture, PPT slides and discussion 3 External Environment Analysis: Opportunities, Threats Course book (Chaper 3)and related articles which are given by the lecturer Lecture, PPT slides and discussion 4 Internal Environment Analysis: Strengths and Weaknesses Course book (Chaper 4)and related articles which are given by the lecturer Lecture, PPT slides and discussion 5 Elements of Environmental Measurement and SWOT Analysis Course book (Chaper 5)and related articles which are given by the lecturer Lecture, PPT slides and discussion 6 Strategic Direction: Mission and Vision Development Course book (Chaper 6)and related articles which are given by the lecturer Lecture, PPT slides and discussion 7 Basic Strategies and Sub-Groups Course book (Chaper 7)and related articles which are given by the lecturer Lecture, PPT slides and discussion 8 mid-term exam study for the exam multiple-choice exam 9 Corporate Strategies Course book (Chaper 8)and related articles which are given by the lecturer Lecture, PPT slides and discussion 10 Competitive Strategies Course book (Chaper 9)and related articles which are given by the lecturer Lecture, PPT slides and discussion 11 Functional strategies Course book (Chaper 11)and related articles which are given by the lecturer Lecture, PPT slides and discussion 12 Strategy implementation and control Course book (Chaper 12)and related articles which are given by the lecturer Lecture, PPT slides and discussion 13 Students’ presentations preparing a presentation Students’ presentations 14 Students’ presentations preparing a presentation Students’ presentations 15 Students’ presentations preparing a presentation Students’ presentations 16/17 Final Exam study for the exam multiple-choice exam   Required Course Resources Resource Type Resource Name Recommended Course Material(s)  ÜLGEN, Hayri; MİRZE, S. Kadri (2007), İşletmelerde Stratejik Yönetim, Arıkan Yayıncılık, İstanbul Required Course Material(s)  Turkish and English Scientific journals related to strategic management   Assessment Methods and Assessment Criteria Semester/Year Assessments Number Contribution Percentage     Mid-term Exams (Written, Oral, etc.) 1 60     Homeworks/Projects/Others 1 40 Total 100 Rate of Semester/Year Assessments to Success 40   Final Assessments 100 Rate of Final Assessments to Success 60 Total 100   Contribution of the Course to Key Learning Outcomes # Key Learning Outcome Contribution* 1 Analyzes how employees behaviours are comprised and change in organizations. 4 2 Learns strategical, tactical and operational dimensions of business management. 5 3 Uses management tools in order to solve management problems. 5 4 Implements business management methods by following the fundamental steps 5 5 Analyses considering internal ve external environments of organizations. 5 6 Applies basic principles, strategies and techniques of modern business and business administration. 5 7 Analizes the problems and necessities in business management and organization system. 5 8 Comprehends and applies planning, organising, directing, coordinating and controlling of business administiration. 5 9 Gains skills to research using scientific methods, analyse data, make deductions and interpretation in social sciences. 4 10 Integrates the information in business management and organization with other disciplines. 5 11 Collects data regarding management using an analytical approach; analyzes data using quantitative and qualitative decision techniques; reports findings; presents and interprets this information and uses it in the financial decision-making process with the use of information systems. 3 12 Uses entrepreneurship skills. 4 * Contribution levels are between 0 (not) and 5 (maximum).   Student Workload - ECTS Works Number Time (Hour) Total Workload (Hour) Course Related Works     Class Time (Exam weeks are excluded) 14 3 42     Out of Class Study (Preliminary Work, Practice) 14 3 42 Assesment Related Works     Homeworks, Projects, Others 1 10 10     Mid-term Exams (Written, Oral, etc.) 1 15 15     Final Exam 1 15 15 Total Workload: 124 Total Workload / 25 (h): 4.96 ECTS Credit: 5