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| Course Description |
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| Course Name |
: |
Strategic Marketing Management |
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| Course Code |
: |
MTY-552 |
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| Course Type |
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Optional |
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| Level of Course |
: |
Second Cycle |
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| Year of Study |
: |
1 |
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| Course Semester |
: |
Spring (16 Weeks) |
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| ECTS |
: |
6 |
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| Name of Lecturer(s) |
: |
Asst.Prof.Dr. MEVHİBE OYA ÇETİK
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| Learning Outcomes of the Course |
: |
Knows and applies the basic principles of marketing management.
Explores new applications in this topic.
Manages to distinguish different applications on a sectoral basis.
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| Mode of Delivery |
: |
Face-to-Face |
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| Prerequisites and Co-Prerequisites |
: |
None |
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| Recommended Optional Programme Components |
: |
None |
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| Aim(s) of Course |
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It is aimed to teach the basic principles of marketing management and to give the required knowledge to apply it. |
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| Course Contents |
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The basic elements of marketing, constitution of marketing mix and marketing mix used as a part of strategic management understanding in organisations will be studied. |
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| Language of Instruction |
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Turkish |
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| Work Place |
: |
Classroom |
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Course Outline /Schedule (Weekly) Planned Learning Activities |
| Week | Subject | Student's Preliminary Work | Learning Activities and Teaching Methods |
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1 |
The concept of marketing management |
Reading of related references |
Lecture and presentation |
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2 |
The basic principles of marketing management |
Reading of related references |
Lecture and presentation |
|
3 |
The basic principles of marketing management |
Reading of related references |
Lecture and presentation |
|
4 |
The basic principles of marketing management |
Research |
Lecture and presentation |
|
5 |
The basic principles of marketing management |
Research |
Lecture and presentation |
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6 |
The basic principles of marketing management |
Research |
Lecture and presentation |
|
7 |
New developments and implementations in marketing management |
Research |
Lecture and presentation |
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8 |
New developments and implementations in marketing management |
Research |
Lecture and presentation |
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9 |
New developments and implementations in marketing management |
Research |
Lecture and presentation |
|
10 |
Midterm exam |
Preparation |
Written exam |
|
11 |
New developments and implementations in marketing management |
Research |
Lecture and presentation |
|
12 |
New developments and implementations in marketing management |
Research |
Lecture and presentation |
|
13 |
New developments and implementations in marketing management |
Research |
Lecture and presentation |
|
14 |
New developments and implementations in marketing management |
Research |
Lecture |
|
15 |
New developments and implementations in marketing management |
Research |
Lecture |
|
16/17 |
Final exam |
Preparation |
Written exam |
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Required Course Resources |
| Resource Type | Resource Name |
| Recommended Course Material(s) |
 Cherne, A., Strategic Marketing Management, Elsevier Inc., 2011.
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| |
| Required Course Material(s) | |
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Assessment Methods and Assessment Criteria |
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Semester/Year Assessments |
Number |
Contribution Percentage |
|
Mid-term Exams (Written, Oral, etc.) |
1 |
50 |
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Homeworks/Projects/Others |
1 |
50 |
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Total |
100 |
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Rate of Semester/Year Assessments to Success |
40 |
| |
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Final Assessments
|
100 |
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Rate of Final Assessments to Success
|
60 |
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Total |
100 |
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| Contribution of the Course to Key Learning Outcomes |
| # | Key Learning Outcome | Contribution* |
|
1 |
Understands, evaluates, interprets and applies knowledge in depth in the field of engineering and technology management, doing scientific research. |
4 |
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2 |
Has comprehensive knowledge about current methods and techniques of engineering and technology management and its limitations. |
4 |
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3 |
Has the ability of describing and applying knowledge despite limited or missing data; integrates knowledge from different disciplines into the present knowledge.
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3 |
|
4 |
Designs engineering problems, develops techniques to solve them, using innovative ways. |
4 |
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5 |
Has the ability of designing and applying research based on analytical, modelling and experimental approaches and has the ability to solve problems encountered while conducting such research. |
3 |
|
6 |
Works in multi-disciplinary teams, takes a leading role and responsibility and develops approaches for compicated solutions. |
1 |
|
7 |
Describes, gathers and uses necessary information and data. |
5 |
|
8 |
Has the ability of developing new and/or original ideas or techniques to come up with innovative solutions for designing systems, components or processes. |
3 |
|
9 |
Presents research findings systematically and clearly in oral or written forms in national or international meetings. |
5 |
|
10 |
Understands social and environmental implications of engineering practice. |
5 |
|
11 |
Considers social, scientific and ethical values in all professional activities and while collecting and analysing data and discussing the findings. |
5 |
|
12 |
Keeps up with the latest developments in the field. |
5 |
| * Contribution levels are between 0 (not) and 5 (maximum). |
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| Student Workload - ECTS |
| Works | Number | Time (Hour) | Total Workload (Hour) |
| Course Related Works |
|
Class Time (Exam weeks are excluded) |
14 |
3 |
42 |
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Out of Class Study (Preliminary Work, Practice) |
14 |
4 |
56 |
| Assesment Related Works |
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Homeworks, Projects, Others |
1 |
15 |
15 |
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Mid-term Exams (Written, Oral, etc.) |
1 |
10 |
10 |
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Final Exam |
1 |
15 |
15 |
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Total Workload: | 138 |
| Total Workload / 25 (h): | 5.52 |
| ECTS Credit: | 6 |
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