DEGREE PROGRAMS  Associate's Degree (Short Cycle)  Bachelor’s Degree (First Cycle)  Master’s Degree (Second Cycle)

Course Description Course Name : Advertisement Analysis Course Code : GRS313 Course Type : Optional Level of Course : First Cycle Year of Study : 3 Course Semester : Fall (16 Weeks) ECTS : 2 Name of Lecturer(s) : Learning Outcomes of the Course : Introduction to sub-structure of the theory of advertising Developing an analytical point of view against the discourse of advertising. Is able to form the dialectic relationship in design. Mode of Delivery : Face-to-Face Prerequisites and Co-Prerequisites : None Recommended Optional Programme Components : None Aim(s) of Course : Introduction to the basic concepts of advertising, creative advertising and advertising processes found by analyzing discourse. Course Contents : Definition and types of advertising and provide information about product and service introductions, advertising campaigns, analyzing the creative advertising campaigns through their visual expression strategies. Language of Instruction : Turkish Work Place : Graphic Design Studios in Faculty of Fine Arts, Cukurova University   Course Outline /Schedule (Weekly) Planned Learning Activities Week Subject Student's Preliminary Work Learning Activities and Teaching Methods 1 Meeting, Informing on the content of the course Sample review, Research Lecture 2 Advertise analysis Introduction Sample review, Research Lecture, Demonstration, Brainstorming, Discussion 3 The principles of a successful ad campaign. Sample review, Research Lecture, Demonstration, Brainstorming, Discussion 4 Persuasive techniques in advertising campaigns. Sample review, Research Lecture, Demonstration, Brainstorming, Discussion 5 In advertisements humor, emotion and absurdity, the use and effects. Sample review, Research Lecture, Demonstration, Brainstorming, Discussion 6 Target audience, media and advertising campaigns for the analysis of the product category. Sample review, Research Lecture, Demonstration, Brainstorming, Discussion 7 Reveal the impact of media selection In advertisements strategy Sample review, Research Lecture, Demonstration, Brainstorming, Discussion 8 Mid-term exam Mid-term exam Mid-term exam 9 Methods used in the analysis of advertising campaigns Sample review, Research Lecture, Demonstration, Brainstorming, Discussion 10 Analysis of traditional advertising campaigns. Sample review, Research Lecture, Demonstration, Brainstorming, Discussion 11 Analysis of digital advertising campaigns. Sample review, Research Lecture, Demonstration, Brainstorming, Discussion 12 Analysis of social advertising campaigns Sample review, Research Lecture, Demonstration, Brainstorming, Discussion 13 Analysis of political and international advertising campaigns. Sample review, Research Lecture, Demonstration, Brainstorming, Discussion 14 Student presentations I. Sample review, Practice, Research Lecture, Demonstration, Brainstorming, Discussion 15 Student presentations II. Sample review, Practice, Research Lecture, Demonstration, Brainstorming, Discussion 16/17 Final Exam Final Exam Final Exam   Required Course Resources Resource Type Resource Name Recommended Course Material(s)  • Grafik Tasarımda Üretim Teknikleri? , Emre BECER • Görsel iletişim ve Grafik tasarım.E. Becer • Teknik çizim ve Perspektif H.Kılıçkan, • Archive Magazine, Fotoshop Magazin, Grafik tasarım, Etiket dergileri. Required Course Material(s)   Assessment Methods and Assessment Criteria Semester/Year Assessments Number Contribution Percentage     Mid-term Exams (Written, Oral, etc.) 1 60     Homeworks/Projects/Others 3 40 Total 100 Rate of Semester/Year Assessments to Success 40   Final Assessments 100 Rate of Final Assessments to Success 60 Total 100   Contribution of the Course to Key Learning Outcomes # Key Learning Outcome Contribution* 1 Recognition of the basic elements and principles of art and design. 2 2 Recognition of national/international artistic and cultural elements which can effect Graphic design practices. 4 3 Following and using the current applications, innovations and technological devolopments in line with the visual communication world. 4 4 Identification of communication methods, communication elements and mass communication media 4 5 Using the basic criteria of art and design, preparing creative, original, aesthetic and economic alternative solutions for visual communication problems. 4 6 Using the information of ther field with the practices of other diciplines. 3 7 Being competent in at least one foreign language to be able to understand and communicate in the field. 2 8 Using different materials, paints and technological tools in the process of design. 2 9 Using research methods, techniques and dialectic to make access to information. 4 10 Operating information and communication technologies effectively, both in learning process and design process. 3 11 Being a responsible citizen with his/her awareness of social, cultural, scientific and artistic values. 3 12 Ability to work effectively and take responsibility during individual or group work. 3 13 Using time efficiently with planned, careful and disciplined work. 5 14 Ability to read, understand and interpret his/her acquirements with a critical perspective. 1 15 Having the self-confidence and ability of communicating, written, orally and visually. 1 16 Establishing effective communication with his/her colleagues, employers and persons he/she works with. 3 17 Showing personal and professional care in protecting the environment and defending the ethical and legal values of the profession. 3 18 Being aware of the role and importance of graphic design in social life. 4 19 Taking responsibility in the use of correct language when designing. 4 20 Creating designs that serve its purpose, communicates successfully and reaches the target audience. 5 * Contribution levels are between 0 (not) and 5 (maximum).   Student Workload - ECTS Works Number Time (Hour) Total Workload (Hour) Course Related Works     Class Time (Exam weeks are excluded) 14 2 28     Out of Class Study (Preliminary Work, Practice) 2 4 8 Assesment Related Works     Homeworks, Projects, Others 3 5 15     Mid-term Exams (Written, Oral, etc.) 1 1 1     Final Exam 1 1 1 Total Workload: 53 Total Workload / 25 (h): 2.12 ECTS Credit: 2