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Course Description Course Name : Agency Internship Course Code : GRA308 Course Type : Compulsory Level of Course : First Cycle Year of Study : 3 Course Semester : Spring (16 Weeks) ECTS : 4 Name of Lecturer(s) : Instructor DERVİŞ İLKER GÜL Learning Outcomes of the Course : To obtain information about the functioning of Advertising Agency and, Design strategy learns Project management and sharing, Makes presentation preparation, Media plan preparation, Marketing Strategy Bid preparation, Customer / Client relations and management, Make the target audience analysis. Mode of Delivery : Face-to-Face Prerequisites and Co-Prerequisites : None Recommended Optional Programme Components : None Aim(s) of Course : Graphic design, graphic design into products and processes in the fields in which to teach, to improve the knowledge and experience on the subject. Can acquire the knowledge gained during the year-to-date and provide a permanent and make applications. Course Contents : Areas and Channels Graphic Design, Design Strategy and Structure Development, Graphics Product Creation Processes and applicability, Bid preparation and presentation, customer relations and marketing, target audience analysis, Recycling and Sustainability Language of Instruction : Turkish Work Place : CU printing house   Course Outline /Schedule (Weekly) Planned Learning Activities Week Subject Student's Preliminary Work Learning Activities and Teaching Methods 1 Graphic Design Areas and Channels Case Study Research expression 2 Design Strategy and Structure Development research Lectures, brainstorming, comp review 3 Advertising Agency functioning and Processes (visit) sketching Brainstorming, Evaluation of sketches 4 Project Management and Job Quality research Lectures, brainstorming 5 Proposal Preparation and Presentation design Studies Implementation, Evaluation and Discussion 6 Interview with media Experienced Nouns design Studies Implementation, Evaluation and Discussion 7 Customer Relations and Marketing design Studies Implementation, Evaluation and Discussion 8 Midterm Exam preparation Project Delivery and Presentation 9 Experienced Nouns Interview research observation 10 Implementation Project research Implementation, Evaluation and Discussion 11 Implementation Project design Studies Implementation, Evaluation and Discussion 12 Individual and Team Work design Studies Implementation, Evaluation and Discussion 13 Individual and Team Work design Studies Implementation, Evaluation and Discussion 14 Individual and Team Work design Studies Implementation, Evaluation and Discussion 15 Presentation / Project Evaluation design Studies Implementation, Evaluation and Discussion 16/17 Final exam: Project Delivery Presentation Preparation Project Delivery   Required Course Resources Resource Type Resource Name Recommended Course Material(s)  The Freelance Design Handbook: Do not Start Work Without It, Cathy Fishel, ISBN-10: 2888930390.  Graphic Designer´s Guide to Pricing, Estimating & Budgeting, Theo Stephen Williams, ISBN-10: 1581157134. Required Course Material(s)   Assessment Methods and Assessment Criteria Semester/Year Assessments Number Contribution Percentage     Mid-term Exams (Written, Oral, etc.) 1 60     Homeworks/Projects/Others 3 40 Total 100 Rate of Semester/Year Assessments to Success 40   Final Assessments 100 Rate of Final Assessments to Success 60 Total 100   Contribution of the Course to Key Learning Outcomes # Key Learning Outcome Contribution* 1 Recognition of the basic elements and principles of art and design. 1 2 Recognition of national/international artistic and cultural elements which can effect Graphic design practices. 2 3 Following and using the current applications, innovations and technological devolopments in line with the visual communication world. 4 4 Identification of communication methods, communication elements and mass communication media 4 5 Using the basic criteria of art and design, preparing creative, original, aesthetic and economic alternative solutions for visual communication problems. 4 6 Using the information of ther field with the practices of other diciplines. 4 7 Being competent in at least one foreign language to be able to understand and communicate in the field. 1 8 Using different materials, paints and technological tools in the process of design. 1 9 Using research methods, techniques and dialectic to make access to information. 3 10 Operating information and communication technologies effectively, both in learning process and design process. 4 11 Being a responsible citizen with his/her awareness of social, cultural, scientific and artistic values. 3 12 Ability to work effectively and take responsibility during individual or group work. 5 13 Using time efficiently with planned, careful and disciplined work. 5 14 Ability to read, understand and interpret his/her acquirements with a critical perspective. 3 15 Having the self-confidence and ability of communicating, written, orally and visually. 5 16 Establishing effective communication with his/her colleagues, employers and persons he/she works with. 5 17 Showing personal and professional care in protecting the environment and defending the ethical and legal values of the profession. 3 18 Being aware of the role and importance of graphic design in social life. 4 19 Taking responsibility in the use of correct language when designing. 5 20 Creating designs that serve its purpose, communicates successfully and reaches the target audience. 5 * Contribution levels are between 0 (not) and 5 (maximum).   Student Workload - ECTS Works Number Time (Hour) Total Workload (Hour) Course Related Works     Class Time (Exam weeks are excluded) 14 2 28     Out of Class Study (Preliminary Work, Practice) 6 6 36 Assesment Related Works     Homeworks, Projects, Others 3 8 24     Mid-term Exams (Written, Oral, etc.) 1 1 1     Final Exam 1 1 1 Total Workload: 90 Total Workload / 25 (h): 3.6 ECTS Credit: 4