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Course Description Course Name : AQUACULTURE ECONOMICS AND MARKETING Course Code : SUF307 Course Type : Compulsory Level of Course : First Cycle Year of Study : 3 Course Semester : Fall (16 Weeks) ECTS : 3 Name of Lecturer(s) : Assoc.Prof.Dr. GÜLSÜN ÖZYURT Prof.Dr. YASEMEN YANAR Learning Outcomes of the Course : Describe the economic concept and explain the principles of economic Explain the importance of the fisheries sector in Turkey´s economy To be able to learn the analysis of production and consumption of fishery products in Turkey Define the basic concepts and methods of marketing Describe the marketing problem of the fisheries industry Mode of Delivery : Face-to-Face Prerequisites and Co-Prerequisites : None Recommended Optional Programme Components : None Aim(s) of Course : To learn the basic concepts and principles of economics, and marketing, to evaluate and interpret the economic importance of aquaculture in Turkey and the world, to define the marketing problem of the fisheries industry Course Contents : This course explains basic concept and principles of economy and marketing. Types of economy, elements of marketing, marketing strategy, supply, demand, supply-demand relationship and price determination are thought. Language of Instruction : Turkish Work Place : Classroom   Course Outline /Schedule (Weekly) Planned Learning Activities Week Subject Student's Preliminary Work Learning Activities and Teaching Methods 1 The definition and scope of the economy, the main problems of the national economy A reading on course subjects Lecture 2 Basic concepts in economics Reading the lecture notes and related resources Lecture, discussion 3 economic systems Reading the lecture notes and related resources Lecture, discussion 4 Economy of Turkey Reading the lecture notes and related resources Lecture, discussion 5 The roles of Fisheries in Turkey Ecomomy Reading the lecture notes and related resources Lecture, discussion 6 Aquaculture Production in Turkey Reading the lecture notes and related resources, homework preparation Lecture, discussion, demonstratation, 7 Seafood Consumption in Turkey, Internal and External Trade of Seafood Reading the lecture notes and related resources Lecture, discussion 8 Midterm exam Study for midterm exam Written exam 9 Basic concepts of marketing Reading the lecture notes and related resources Lecture, discussion 10 Market segmentation, determining of target market Reading the lecture notes and related resources Lecture, discussion 11 Marketing of agricultural products Reading the lecture notes and related resources Lecture, discussion, demonstratation 12 Demand, demand curve, price elasticity of demand Reading the lecture notes and related resources Lecture, discussion 13 Supply, supply curve, elasticity of supply Reading the lecture notes and related resources Lecture, discussion 14 Market equilibrium, consumer and producer surplus Reading the lecture notes and related resources Lecture, discussion 15 Marketing of seafood products Reading the lecture notes and related resources Lecture, discussion 16/17 Final exam Study for final exam Written exam   Required Course Resources Resource Type Resource Name Recommended Course Material(s)  Genel Ekonomi (İşgören-Emiroğlu, D., Elbek, A.G.)2006. Ege Üniversitesi Yayınları, Su Ürünleri Fak. Yayın No:73, Ders Kitabı Dizini: 35  Pazar Araştırması. (Elbek, A.) 1995. E.Ü. Su Ürünleri Fak. Yayın No:48 Ders Kitabı Dizini: 18 Required Course Material(s)   Assessment Methods and Assessment Criteria Semester/Year Assessments Number Contribution Percentage     Mid-term Exams (Written, Oral, etc.) 1 80     Homeworks/Projects/Others 1 20 Total 100 Rate of Semester/Year Assessments to Success 40   Final Assessments 100 Rate of Final Assessments to Success 60 Total 100   Contribution of the Course to Key Learning Outcomes # Key Learning Outcome Contribution* 1 Using the informatics and communicating technology 2 2 Gaining competence to determine the current status of aquatic resources and its sustainable use, water pollution and control, and biotechnology areas. 1 3 Ability to act in accordance with the regulation, social, scientific, cultural, and ethical values on fisheries field 4 4 Having knowledge on “natural and applied sciences” and “basic engineering”; combination of their theoretical and practical knowledge on fisheries engineering applications. 1 5 assessment of data scientifically on fisheries engineering, determining and solving the problems 5 6 Uses theoretical and practical knowledge in the field of fisheries to design; investigates and interprets events and phenomena usig scientific methods and techniques. 2 7 Collecting data in fisheries science, making the basic experimental studies, evaluating the results, identifying the problems and developing methods of solution 4 8 Having plan any study related to fisheries science as an individually, managing and consulting 2 9 Learning the knowledge by the determining learning needs; developing positive attitude towards lifelong learning 1 10 Communicating oral and written in expertise field, monitoring the seminars and meeting in expertise field, following the foreign language publication 2 11 Improving life-long learning attitude and using the information to the public interest. 2 12 Having skills to apply modern techniques and computational tools necessary for engineering applications. 1 13 Having ability to promote the study about aquaculture techniques by saving the natural environment, fishery diseases, fishing and processing technology, structure of fishery sector, problems and solution of their expertise field 2 14 Having ability to promote the study about aquaculture techniques by saving the natural environment, fishery diseases, fishing and processing technology, structure of fishery sector, problems and solution of their expertise field 4 15 Improves constantly itself , as well as professional development scientific, social, cultural and artistic fields according to his/her interests and abilities identifying needs of learning. 0 * Contribution levels are between 0 (not) and 5 (maximum).   Student Workload - ECTS Works Number Time (Hour) Total Workload (Hour) Course Related Works     Class Time (Exam weeks are excluded) 14 2 28     Out of Class Study (Preliminary Work, Practice) 14 2 28 Assesment Related Works     Homeworks, Projects, Others 1 6 6     Mid-term Exams (Written, Oral, etc.) 1 8 8     Final Exam 1 12 12 Total Workload: 82 Total Workload / 25 (h): 3.28 ECTS Credit: 3