| Course Description |
|
| Course Name |
: |
Term Project |
|
| Course Code |
: |
MGP 700 |
|
| Course Type |
: |
Compulsory |
|
| Level of Course |
: |
Second Cycle |
|
| Year of Study |
: |
1 |
|
| Course Semester |
: |
Spring (16 Weeks) |
|
| ECTS |
: |
6 |
|
| Name of Lecturer(s) |
: |
Prof.Dr. CANAN MADRAN
Prof.Dr. FATMA DEMİRCİ OREL
Assoc.Prof.Dr. HİLAL İNAN
Prof.Dr. SERAP ÇABUK
Asst.Prof.Dr. M.A.BURAK NAKIBOĞLU
InstructorDr. DENİZ MÜFTÜOĞLU ZEREN
|
|
| Learning Outcomes of the Course |
: |
Assesses, develops and uses information on project topic acquired in specialty level.
Acquires the data required.
Abides by scientific and ethical limits while gathering, evaluating and publishing data for project study
Designs and develops techniques to solve problems in project study and evaluates the outputs.
Develops an approach towards problems in project study and undertakes responsibility.
Presents progress in project study in written, oral and visual manner.
|
|
| Mode of Delivery |
: |
Face-to-Face |
|
| Prerequisites and Co-Prerequisites |
: |
None |
|
| Recommended Optional Programme Components |
: |
None |
|
| Aim(s) of Course |
: |
To enable the graduate student to study with the aims of gathering, assessing and interpreting data to solve a specific problem current in the field in which the student study within ethical limits. |
|
| Course Contents |
: |
Term Project covers the independent study by the student following theoretical and applied courses under supervision of an advisor. The student surveys, gathers and assesses the data, analyzes the data and presents the outcomes in written manner under supervision of the advisor. |
|
| Language of Instruction |
: |
Turkish |
|
| Work Place |
: |
Office of Supervisor |
|
|
Course Outline /Schedule (Weekly) Planned Learning Activities |
| Week | Subject | Student's Preliminary Work | Learning Activities and Teaching Methods |
|
1 |
Examination of Project Preparation Process |
Literature review, examination of required materials |
Interview with supervisor, discussion |
|
2 |
Determining of Main Project Subject |
Literature review, examination of required materials |
Interview with supervisor, discussion |
|
3 |
Literature Review |
Literature review, examination of required materials |
Interview with supervisor, discussion |
|
4 |
Clarifying of Project Subject |
Literature review, examination of required materials |
Interview with supervisor, discussion |
|
5 |
Literature Review |
Literature review, examination of required materials |
Interview with supervisor, discussion |
|
6 |
Generating of the Content |
Literature review, examination of required materials |
Interview with supervisor, discussion |
|
7 |
Starting of pre-writing |
Literature review, examination of required materials |
Interview with supervisor, discussion |
|
8 |
Midterm Evaluation |
Pre-evaluation from supervisor |
Interview with supervisor, discussion |
|
9 |
Evaluation of Project Process and Implementing of Shortcomings |
Literature review, examination of required materials |
Interview with supervisor, discussion |
|
10 |
Evaluation of Project Process and Implementing of Shortcomings |
Literature review, examination of required materials |
Interview with supervisor, discussion |
|
11 |
Evaluation of findings and writing of results |
Literature review, examination of required materials |
Interview with supervisor, discussion |
|
12 |
First reading and evaluation |
Literature review, examination of required materials |
Interview with supervisor, discussion |
|
13 |
Implementing of Shortcomings |
Literature review, examination of required materials |
Interview with supervisor, discussion |
|
14 |
Implementing of Shortcomings |
Literature review, examination of required materials |
Interview with supervisor, discussion |
|
15 |
Last Control and Evaluation |
Literature review, examination of required materials |
Interview with supervisor, discussion |
|
16/17 |
Presentation and Submitting of the Project |
Evaluation of the Projects |
Interview with supervisor, discussion |
|
|
| Contribution of the Course to Key Learning Outcomes |
| # | Key Learning Outcome | Contribution* |
|
1 |
Have the ability and the knowledge to plan, practise and control stages of marketing function. |
3 |
|
2 |
Can understand marketing science as an interdisciplinary context and in a systematic way |
5 |
|
3 |
Can analyze academic materials of marketing, recognize and evaluate different aspects in marketing area. |
5 |
|
4 |
Can explain how to create the basic theoretical models of marketing management in literature and how to implement numerical and statistics methods. |
5 |
|
5 |
Can determine the appropriate methods to solve the marketing problems faced by the company. |
5 |
|
6 |
Can implement marketing management methods by following the fundamental steps. |
5 |
|
7 |
Can develop the capabilities of using database and statistical programmes to support the decision-making process. |
5 |
|
8 |
Can take responsibility as an individual and/or as part of a team, can lead and work effectively. |
4 |
|
9 |
Follows the latest developments in the field of marketing and continiously updates himself in recognition of the need for lifelong learning. |
5 |
|
10 |
Have the ability to benefit from different sources, synthesize the information obtained and present it effectively in the framework of academic rules. |
5 |
|
11 |
Have the abiliy to make appropriate speech and presentations for academic and business life on marketing issues by using visual materials in Turkish and at least one different language. |
5 |
|
12 |
Have the ability to inquire into the traditional approaches, practices and methods and, if considered necessary, to develop and implement new ways of working. |
5 |
|
13 |
Have the abiliity to research on the science of marketing to form the basis for the decision-making process. |
5 |
|
14 |
Have the ability to determine the marketing management approaches, applications and methods which are appropriate for the business’s sector, growth, resources, culture, goals and aims. |
5 |
| * Contribution levels are between 0 (not) and 5 (maximum). |
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