| Course Description |
|
| Course Name |
: |
Public Relations |
|
| Course Code |
: |
EPÖ 721 |
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| Course Type |
: |
Optional |
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| Level of Course |
: |
Second Cycle |
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| Year of Study |
: |
1 |
|
| Course Semester |
: |
Fall and Spring (16 Weeks) |
|
| ECTS |
: |
6 |
|
| Name of Lecturer(s) |
: |
Prof.Dr. ŞÜKRAN KILBAŞ KÖKTAŞ
|
|
| Learning Outcomes of the Course |
: |
Explains the basic concepts in the field of public relations
Describes the history of public relations
Interprets the role and importance of communication in the field of public relations
Learns the communication processes, types, and effects
Learns the interpersonal relationships
Explains the methods of solving problems in interpersonal relationships.
Explains the methods used in public relations
Explains the models of public relations
Learns the practices of public relations in Turkey
|
|
| Mode of Delivery |
: |
Face-to-Face |
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| Prerequisites and Co-Prerequisites |
: |
None |
|
| Recommended Optional Programme Components |
: |
None |
|
| Aim(s) of Course |
: |
The purpose of this course is to teach the existing theories, concepts and practices about public relations.
|
|
| Course Contents |
: |
The course content consists of the following topics;
Definition and history of public relations
The importance of communication in public relations
The concepts of public relations
Communication instruments
Forms of communication
The methods used in public relations
The importance of interpersonal relationships in public relations
Ways of solving problems in interpersonal relationships
Human relations as a model of pragmatic
Public relations and communication in Turkey
|
|
| Language of Instruction |
: |
Turkish |
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| Work Place |
: |
Classroom |
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Course Outline /Schedule (Weekly) Planned Learning Activities |
| Week | Subject | Student's Preliminary Work | Learning Activities and Teaching Methods |
|
1 |
Definition and history of public relations |
Searching and reading related articles. |
lecture, question and answer, discussion |
|
2 |
The importance of communication in public relations |
Searching related sources. |
lecture, question and answer, discussion |
|
3 |
The concepts of public relations
|
Review of different sources to determine different definitions and perspectives |
Discussion,question and answer |
|
4 |
Communication instruments |
Preliminary research on the subject |
Discussion,question and answer |
|
5 |
Forms of communication
|
Identifying and examining case studies |
Case study, discussion |
|
6 |
The methods used in public relations |
Review of researches related to the subject |
Discussion, question and answer |
|
7 |
The methods used in public relations |
Review of researches related to subject |
Discussion, question and answer |
|
8 |
Subject of Project: interviewing people working in public relations unit of institutions about the methods they use |
Determining related people, preparing interview questions |
interview |
|
9 |
The importance of interpersonal relations in public relations |
Review of researches on the subject |
lecture, question and answer, discussion |
|
10 |
Ways of solving problems in interpersonal relationships |
Reading related resources |
case study, question and answer, discussion |
|
11 |
Ways of solving problems in interpersonal relationships |
Reading related resources |
case study, question and answer, discussion |
|
12 |
Human relations as a model of pragmatics |
Reading related resources |
lecture, question and answer, |
|
13 |
Public relations and communication in Turkey |
Keeping track of current events related to the subject |
case study, question and answer, discussion |
|
14 |
Public relations and communication in Turkey |
Keeping track of current events related to the subject |
case study, question and answer, discussion |
|
15 |
Final Exam and submission of homework |
Reading articles, reviews |
Written exam |
|
|
| Contribution of the Course to Key Learning Outcomes |
| # | Key Learning Outcome | Contribution* |
|
1 |
On the basis of the Educational Sciences BA degree qualificatons, improves his/her knowledge in the same field at the level of expertise.
|
0 |
|
2 |
Understands the multi-dimensional causes of a problem and evaluates the problem as a whole |
3 |
|
3 |
Analyzes a scientific article in the field of educational sciences. |
5 |
|
4 |
Uses the theoretical and practical knowledge s/he gained at the level of expertise in the field of educational sciences. |
4 |
|
5 |
Uses and develops individual assessment techniques. |
4 |
|
6 |
Guides the graduates of the field of educational sciencies within the framework of the knowledge and experiences that specialized training provides. |
4 |
|
7 |
Gains knowledge and experience about the appliations which can make the field of expertise functional in educational field. |
2 |
|
8 |
Makes prediction about the partner behaviors through the applications concerning the field of expertise. |
4 |
|
9 |
Solves a problem in the context of educational sciences in a scientific perspective. |
3 |
|
10 |
Integrates the theoretical knowledge within the scope of the field of educational sciences with the field of application. |
4 |
|
11 |
Takes responsibility for solving the problems at the local and national level during the educational science-oriented applications.
|
2 |
|
12 |
Communicates effectively and properly with students, teachers, school administrators, and members of families and working group. |
4 |
|
13 |
Has a good command of foreign language to be able to follow the foreign resources related to the field. |
4 |
|
14 |
Informs his/her colleagues about the processes regarding the field of expertise and conclusions reached. |
3 |
|
15 |
Uses the different statistical techniques and information and communication technologies that s/he needs in the field of expertise. |
2 |
|
16 |
Provides the support of the institution employees to make the applications concerning educational sciences successful. |
4 |
|
17 |
Develops internalized knowledge in the field of expertise and the related disciplines at the level of expertise. |
3 |
|
18 |
Identifies the sources of the problems in the field of educational sciences and contributes to the solution of these problems. |
3 |
|
19 |
Provides the cooperation of all partners in educational environment stating the necessity of the field of expertise. |
3 |
|
20 |
Assesses the necessities which reveal through the applications related to the field of expertise in a critical way. |
3 |
| * Contribution levels are between 0 (not) and 5 (maximum). |
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