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Course Description Course Name : Current Isseues in Marketing Course Code : EMG23 706 Course Type : Optional Level of Course : Second Cycle Year of Study : 1 Course Semester : Spring (16 Weeks) ECTS : 5 Name of Lecturer(s) : Prof.Dr. SERAP ÇABUK Learning Outcomes of the Course : Learns marketing problems and marketing strategies to solve current marketing issues. Learns current marketing concepts and the importance of these concepts for business organizations. Has knowledge about alternative marketing approaches. Mode of Delivery : Distant Prerequisites and Co-Prerequisites : None Recommended Optional Programme Components : None Aim(s) of Course : The aim of this course is to guide students for following new concepts and issues in marketing area. The researchs and readings during this course help students for determining their thesis or seminar subject. Course Contents : New concepts and issues in marketing will be discussed in this course. Language of Instruction : Turkish Work Place : Classroom   Course Outline /Schedule (Weekly) Planned Learning Activities Week Subject Student's Preliminary Work Learning Activities and Teaching Methods 1 The Evolution of Marketing Reading related parts from required materials Lecture and discussion 2 Consumer Behavior-New Consumer Reading related parts from required materials Lecture and discussion 3 Marketing Information and Research Systems Reading related parts from required materials Lecture and discussion 4 New Products and Services Reading related parts from required materials Lecture and discussion 5 Current Methods in Distribution Channel Management Reading related parts from required materials Lecture and discussion 6 Promotion Mix Reading related parts from required materials Lecture and discussion 7 Global Marketing Reading related parts from required materials Lecture and discussion 8 Midterm Exam Studying for exam Exam 9 Electronic Trade Reading related parts from required materials Lecture and discussion 10 Globalizatiom-Anti Globalization Discussions Reading related parts from required materials Lecture and discussion 11 Sustainable Marketing Reading related parts from required materials Lecture and discussion 12 Corporate Social Responsibility Reading related parts from required materials Lecture and discussion 13 Neuro-Marketing Reading related parts from required materials Lecture and discussion 14 Social Media Reading related parts from required materials Lecture and discussion 15 Evaluation of Projects Preparing a project Feedback for students 16/17 Final Exam Studying for exam Lecture and discussion   Required Course Resources Resource Type Resource Name Recommended Course Material(s)  Güncel Pazarlama Yaklaşımlarından Seçmeler, İnci Varinli, Kahraman Çatı, Detay, Required Course Material(s)  Tüketim Kültürü Yetinen Toplumdan Tüketen Topluma,Yavuz Odabaşı,Sistem Yayıncılık; İstanbul, 2009  Postmodern Pazarlama, Edin Güçlü Sözer,Beta Yayınları; İstanbul, 2009,  İknanın Psikolojisi; Robert Cialdini; MediaCat Yayınları  Rekabet stratejisi: Sektör ve rakip analizi teknikleri; M.Porter, Sistem Yayıncılık, 2000  Tüketici Nasıl Düşünür?, G.Zaltman, MediCat Yayınları  Tüketim, Robert Bocock, 2.Baskı, Dost Kitabevi yayınları, 2005  Medya ve Popüler Kültür, Filiz Aydoğan, MediaCat , Kapital Medya, İstanbul 2004  Postmodernizm ve Tüketim Kültürü Ayrıntı Yayınları Mike Featherstone Yayın Yılı: 1996  Pazarlamada Etik Yaklaşımlar,Sinan Nardalı, Canan Ay, Burak Kartal Mayıs 2010  Sosyal Medya Pazarlaması,Erkan Akar, Nisan 2010  Gerilla Reklamcılık: Sıradışı Marka İletişimi,Gavin Lucas, Michael Dorrian; Çeviren: Begüm Aydın,MediaCat Kitapları; İstanbul, 2008  İnternette Pazarlama Stratejileri ve Sosyal Medya Stratejileri,A. Korhan Odabaşı, Koray Odabaşı,Cinius Yayınları; İstanbul, 2010  Pazarlama 3.0,Philip Kotler; Çeviren: Kıvanç Dündar,Optimist Yayınları; İstanbul, 2011   Assessment Methods and Assessment Criteria Semester/Year Assessments Number Contribution Percentage     Mid-term Exams (Written, Oral, etc.) 1 60     Homeworks/Projects/Others 1 40 Total 100 Rate of Semester/Year Assessments to Success 40   Final Assessments 100 Rate of Final Assessments to Success 60 Total 100   Contribution of the Course to Key Learning Outcomes # Key Learning Outcome Contribution* 1 Can explain how to create the basic theoretical models of business and new management in literature and how to implement numarical and statistics methods. 4 2 Have ability to explaine and interpret the data which is obtained as a result of constitution/ application of theoretical models of business management 3 3 Have the ability to list, describe and explain the relationship between the terms which blong to financial management, accounting management, production management, marketing management, management organization and numerical methods. 3 4 Have ability to list,describe the basic theoretical models of business administration, and explain the aim of usage of the models; indicate the strenghts and weaknesses parts of each model and/or methods 3 5 can determine the appropriate methods to solve the problems faced by the company. 5 6 Can implement business management methods through following the fundamental steps. 5 7 Can use the basic techniques of financial analysis to achieving the best result. 3 8 Can take responsibility as an indivicual and/or as a part of a team, can lead and work effectively. 5 9 In recognition of the need for lifelong learning and continuous self-renewal tracking the latest developments in the field of business administration. 5 10 Have ability to use of different sources under the rules of the academic, synthesize the information obtained in a new field of business administration and present effectively 5 11 can use Turkish and at least one foreign language in accordance with the requirements of academic life and work life. 5 12 Have ability to practice and methods of inquiry, if he considers it necessary to develop and implement new ways of working. 5 13 Have abiliity to research on the science of business administration, to form the basis for the decision-making process. 5 14 Have ability ro determine the business manaement approaches, application and methods which are appropriate for the business’s sector, growth, resources, culture, goals and aims. 5 * Contribution levels are between 0 (not) and 5 (maximum).   Student Workload - ECTS Works Number Time (Hour) Total Workload (Hour) Course Related Works     Class Time (Exam weeks are excluded) 14 3 42     Out of Class Study (Preliminary Work, Practice) 14 3 42 Assesment Related Works     Homeworks, Projects, Others 1 25 25     Mid-term Exams (Written, Oral, etc.) 1 10 10     Final Exam 1 10 10 Total Workload: 129 Total Workload / 25 (h): 5.16 ECTS Credit: 5