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Course Description Course Name : Retail Business Management Course Code : MG43 711 Course Type : Compulsory Level of Course : Second Cycle Year of Study : 1 Course Semester : Spring (16 Weeks) ECTS : 5 Name of Lecturer(s) : Prof.Dr. FATMA DEMİRCİ OREL Learning Outcomes of the Course : Has recent theorical and practical background for retail industry. Knows the methods of making decision logically, analyzing and evaluating results of analyses in retail management. Have knowledge about types and management of retail businesses. Have knowledge about distribution channels and management of these channels in retailing industry. Mode of Delivery : Face-to-Face Prerequisites and Co-Prerequisites : None Recommended Optional Programme Components : None Aim(s) of Course : The aim of this course is to discuss on concepts, strategies and practices of retailing and the development of retailing industry. Course Contents : This course consists of the sucjects related to marketing management process in retail businesses. Language of Instruction : Turkish Work Place : Classroom   Course Outline /Schedule (Weekly) Planned Learning Activities Week Subject Student's Preliminary Work Learning Activities and Teaching Methods 1 Introduction to Retailing Reading related parts Lecture and discussion 2 Concept of International Retailing and Internationalization in Retailing Reading related parts Lecture and discussion 3 Marketing Environment in International Marketing Reading related parts Lecture and discussion 4 Types of Retail Business Reading related parts Lecture and discussion 5 Types of Retail Business Reading related parts Lecture and discussion 6 Product Management, Category Planning amd Buying Process in Retail Businesses Reading related parts Lecture and discussion 7 Pricing in Retail Stores Reading related parts Lecture and discussion 8 Midterm Exam Studying for exam Written and multiple choice exam 9 Retail Marketing Communication Reading related parts Lecture and discussion 10 Retail Marketing Communication Reading related parts Lecture and discussion 11 International Retail Marketing Mix Reading related parts Lecture and discussion 12 International Retail Marketing Mix Reading related parts Lecture and discussion 13 Physical Planning, Atmosphere and Visual Presentation of Retail Businesses Reading related parts Lecture and discussion 14 Entry Strategies to International Markets in Retailing Reading related parts Lecture and discussion 15 Presentation of Projects Preparing for presentation Presentations 16/17 Final Exam Studying for exam Written and multiple choice exam   Required Course Resources Resource Type Resource Name Recommended Course Material(s)  Fatma DEMİRCİ OREL, Uluslararası Perakendecilik, Detay Yayıncılık, Ankara 2010.  Kenan Aydın, Perakende Yönetiminin Temelleri, Ankara, 2010. Required Course Material(s)  Perakendecilikle ilgili yerli ve yabancı kitaplar  Magazines such as Retail Türkiye, Satış Noktası, Arasta, Capital, Ekonomist, Private Label Magazine, Power, Journal of Retailing.  www.perakende.org ; www. retailing.com ; www.retailinginstitue.com ; www.plturkey.org/tr ; www.plma.com ; www.ampd.org   Assessment Methods and Assessment Criteria Semester/Year Assessments Number Contribution Percentage     Mid-term Exams (Written, Oral, etc.) 1 60     Homeworks/Projects/Others 1 40 Total 100 Rate of Semester/Year Assessments to Success 40   Final Assessments 100 Rate of Final Assessments to Success 60 Total 100   Contribution of the Course to Key Learning Outcomes # Key Learning Outcome Contribution* 1 Have the ability and the knowledge to plan, practise and control stages of marketing function. 5 2 Can understand marketing science as an interdisciplinary context and in a systematic way 5 3 Can analyze academic materials of marketing, recognize and evaluate different aspects in marketing area. 5 4 Can explain how to create the basic theoretical models of marketing management in literature and how to implement numerical and statistics methods. 4 5 Can determine the appropriate methods to solve the marketing problems faced by the company. 5 6 Can implement marketing management methods by following the fundamental steps. 5 7 Can develop the capabilities of using database and statistical programmes to support the decision-making process. 4 8 Can take responsibility as an individual and/or as part of a team, can lead and work effectively. 5 9 Follows the latest developments in the field of marketing and continiously updates himself in recognition of the need for lifelong learning. 5 10 Have the ability to benefit from different sources, synthesize the information obtained and present it effectively in the framework of academic rules. 5 11 Have the abiliy to make appropriate speech and presentations for academic and business life on marketing issues by using visual materials in Turkish and at least one different language. 5 12 Have the ability to inquire into the traditional approaches, practices and methods and, if considered necessary, to develop and implement new ways of working. 5 13 Have the abiliity to research on the science of marketing to form the basis for the decision-making process. 5 14 Have the ability to determine the marketing management approaches, applications and methods which are appropriate for the business’s sector, growth, resources, culture, goals and aims. 5 * Contribution levels are between 0 (not) and 5 (maximum).   Student Workload - ECTS Works Number Time (Hour) Total Workload (Hour) Course Related Works     Class Time (Exam weeks are excluded) 14 3 42     Out of Class Study (Preliminary Work, Practice) 14 3 42 Assesment Related Works     Homeworks, Projects, Others 1 15 15     Mid-term Exams (Written, Oral, etc.) 1 10 10     Final Exam 1 10 10 Total Workload: 119 Total Workload / 25 (h): 4.76 ECTS Credit: 5