| Course Description |
|
| Course Name |
: |
Strategic Management |
|
| Course Code |
: |
MG57 708 |
|
| Course Type |
: |
Compulsory |
|
| Level of Course |
: |
Second Cycle |
|
| Year of Study |
: |
1 |
|
| Course Semester |
: |
Spring (16 Weeks) |
|
| ECTS |
: |
5 |
|
| Name of Lecturer(s) |
: |
Assoc.Prof.Dr. MEHMET TURAN
Prof.Dr. ÜNAL AY
|
|
| Learning Outcomes of the Course |
: |
Describes the concepts and theories related to strategic management.
Explains strategic approach in business management.
Explains mission of company and its social responsibility.
Applies external and internal environment analysis affecting business strategy
Explains how to develop sustainable competitive advantages
Explains strategic implementation in the perspective of structure, leadership and culture
|
|
| Mode of Delivery |
: |
Face-to-Face |
|
| Prerequisites and Co-Prerequisites |
: |
None |
|
| Recommended Optional Programme Components |
: |
None |
|
| Aim(s) of Course |
: |
This course aims to introduce basic concept, principles and practices related to strategic management |
|
| Course Contents |
: |
This course includes the concept and approaches of management, strategic planning, strategic management process, strategy variations, SWOT analysis, strategic alliances and case studies. |
|
| Language of Instruction |
: |
Turkish |
|
| Work Place |
: |
Classroom |
|
|
Course Outline /Schedule (Weekly) Planned Learning Activities |
| Week | Subject | Student's Preliminary Work | Learning Activities and Teaching Methods |
|
1 |
Introduction: General informations about strategic management
|
Course book (Chaper 1)and related articles which is given by the lecturer |
Lecture, PPT slides and discussion |
|
2 |
The Strategic Management Process and its elements
|
Course book (Chaper 2)and related articles which is given by the lecturer |
Lecture, PPT slides and discussion |
|
3 |
External Environment Analysis: Opportunities and Threats
|
Course book (Chaper 3)and related articles which is given by the lecturer |
Lecture, PPT slides and discussion |
|
4 |
Internal Environment Analysis: Strengths and Weaknesses
|
Course book (Chaper 4)and related articles which is given by the lecturer |
Lecture, PPT slides and discussion |
|
5 |
Measuring environmental factors and SWOT Analysis |
Course book (Chaper 5)and related articles which is given by the lecturer |
Lecture, PPT slides and discussion |
|
6 |
Strategic Direction: Mission and Vision Development
|
Course book (Chaper 6)and related articles which is given by the lecturer |
Lecture, PPT slides and discussion |
|
7 |
Basic Strategies and Sub-Groups
|
Course book (Chaper 7)and related articles which is given by the lecturer |
Lecture, PPT slides and discussion |
|
8 |
mid-term exam
|
Studying for exam |
Multiple choice exam |
|
9 |
Corporate Strategies
|
Course book (Chaper 8)and related articles which is given by the lecturer |
Lecture, PPT slides and discussion |
|
10 |
Competition Strategies |
Course book (Chaper 9)and related articles which is given by the lecturer |
Lecture, PPT slides and discussion |
|
11 |
Functional Strategies |
Course book (Chaper 11)and related articles which is given by the lecturer |
Lecture, PPT slides and discussion |
|
12 |
Strategy implementation and control |
Course book (Chaper 12)and related articles which is given by the lecturer |
Lecture, PPT slides and discussion |
|
13 |
Students’ presentations |
preparing a presentation |
Students’ presentations |
|
14 |
Students’ presentations |
preparing a presentation |
Students’ presentations |
|
15 |
Students’ presentations |
preparing a presentation |
Students’ presentations |
|
16/17 |
Final exam |
Studying for exam |
Multiple choice exam |
|
|
| Contribution of the Course to Key Learning Outcomes |
| # | Key Learning Outcome | Contribution* |
|
1 |
Analyzes how employees´ behaviours are comprised and change in organizations. |
5 |
|
2 |
Uses management tools in order to solve management problems. |
4 |
|
3 |
Analizes the problems and necessities in business management and organization system. |
5 |
|
4 |
Comprehends and applies planning, organising, directing, coordinating and controlling of business administiration. |
5 |
|
5 |
Implements business management methods by following the fundamental steps |
5 |
|
6 |
Makes analysis considering internal ve external environments of organizations. |
5 |
|
7 |
Applies basic principles, strategies and techniques of modern business and business administration. |
5 |
|
8 |
Learns strategical, tactical and operational dimensions of business management. |
5 |
|
9 |
Uses entrepreneurship skills. |
4 |
|
10 |
Gains skills to research using scientific methods, analyse data, make deductions and interpretation in social sciences. |
4 |
|
11 |
Collects data regarding management using an analytical approach; analyzes data using quantitative and qualitative decision techniques; reports findings; presents and interprets this information and uses it in the financial decision-making process with the use of information systems. |
3 |
|
12 |
Integrates the information in business management and organization with other disciplines. |
5 |
| * Contribution levels are between 0 (not) and 5 (maximum). |
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