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Course Description Course Name : Current Issues in Marketing Course Code : MG23 706 Course Type : Compulsory Level of Course : Second Cycle Year of Study : 1 Course Semester : Spring (16 Weeks) ECTS : 4 Name of Lecturer(s) : Prof.Dr. SERAP ÇABUK Learning Outcomes of the Course : Learns marketing problems and marketing strategies to solve current marketing issues. Learns current marketing concepts and the importance of these concepts for business organizations. Has knowledge about alternative marketing approaches. Mode of Delivery : Face-to-Face Prerequisites and Co-Prerequisites : None Recommended Optional Programme Components : None Aim(s) of Course : The aim of this course is to guide students for following new concepts and issues in marketing area. The researchs and readings during this course help students for determining their thesis or seminar subject. Course Contents : New concepts and issues in marketing will be discussed in this course. Language of Instruction : Turkish Work Place : Classroom   Course Outline /Schedule (Weekly) Planned Learning Activities Week Subject Student's Preliminary Work Learning Activities and Teaching Methods 1 The Evolution of Marketing Reading related parts from required materials Lecture and discussions 2 Consumer Behavior-New Consumer Reading related parts from required materials Lecture and discussions 3 Marketing Information and Research Systems Reading related parts from required materials Lecture and discussions 4 New Products and Services Reading related parts from required materials Lecture and discussions 5 Current Methods in Distribution Channel Management Reading related parts from required materials Lecture and discussions 6 Promotion Mix Reading related parts from required materials Lecture and discussions 7 International Marketing Reading related parts from required materials Lecture and discussions 8 Midterm Exam Studying for exam Exam 9 Electronic Trade Reading related parts from required materials Lecture and discussions 10 Globalizatiom-Anti Globalization Discussions Reading related parts from required materials Lecture and discussions 11 Sustainable Marketing Reading related parts from required materials Lecture and discussions 12 Corporate Social Responsibility Reading related parts from required materials Lecture and discussions 13 Neuro-Marketing Reading related parts from required materials Lecture and discussions 14 Social Media Reading related parts from required materials Lecture and discussions 15 Presentations Preparing for presentation Presentations 16/17 Final Exam Studying for exam Exam   Required Course Resources Resource Type Resource Name Recommended Course Material(s)  Tüketim, Robert Bocock, 2.Baskı, Dost Kitabevi yayınları, 2005  Güncel Pazarlama Yaklaşımlarından Seçmeler, İnci Varinli, Kahraman Çatı, Detay, 2010 Required Course Material(s)  Pazarlama 3.0,Philip Kotler; Çeviren: Kıvanç Dündar,Optimist Yayınları; İstanbul, 2011   Assessment Methods and Assessment Criteria Semester/Year Assessments Number Contribution Percentage     Mid-term Exams (Written, Oral, etc.) 1 60     Homeworks/Projects/Others 1 40 Total 100 Rate of Semester/Year Assessments to Success 40   Final Assessments 100 Rate of Final Assessments to Success 60 Total 100   Contribution of the Course to Key Learning Outcomes # Key Learning Outcome Contribution* 1 Has the ability to list, describe and explain the relationship between the terms which belong to financial management, accounting management, production management, marketing management, management organization and numerical methods. 3 2 Has ability to list,describe the basic theoretical models of business administration, and explain the aim of usage of the models; indicate the strenghts and weaknesses of each model and/or methods 3 3 Explains how to create the basic theoretical models of business and new management in literature and how to implement numarical and statistics methods. 3 4 Has ability to explain and interpret the data which is obtained as a result of constitution/ application of theoretical models of business management. 3 5 Determines the appropriate methods to solve the problems faced by the company. 5 6 Implements business management methods using the fundamental steps 4 7 Uses the basic techniques of financial analysis to achieve the best result. 3 8 Takes responsibility as an indivicual and/or as a part of a team, can lead and work effectively. 5 9 In recognition of the need for lifelong learning and continuous self-renewal , tracks the latest developments in the field of business administration. 5 10 Has ability to use different sources in academic circumstances, synthesize the information obtained in a new field of business administration and present effectively 5 11 Uses Turkish and at least one foreign language in accordance with the requirements of academic life and work life. 5 12 Has the ability to inqire and apply traditional methods, and the ability to develop and implement new ways of working if necessary. 5 13 Has abiliity to research on the science of business administration, to form the basis for the decision-making process. 5 14 Has ability ro determine the business management approaches, application and methods which are appropriate for the business’s sector, growth, resources, culture, goals and aims. 5 * Contribution levels are between 0 (not) and 5 (maximum).   Student Workload - ECTS Works Number Time (Hour) Total Workload (Hour) Course Related Works     Class Time (Exam weeks are excluded) 14 3 42     Out of Class Study (Preliminary Work, Practice) 14 2 28 Assesment Related Works     Homeworks, Projects, Others 1 10 10     Mid-term Exams (Written, Oral, etc.) 1 10 10     Final Exam 1 10 10 Total Workload: 100 Total Workload / 25 (h): 4 ECTS Credit: 4