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| Course Description |
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| Course Name |
: |
Strategic Planning |
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| Course Code |
: |
EC 408 |
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| Course Type |
: |
Compulsory |
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| Level of Course |
: |
First Cycle |
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| Year of Study |
: |
4 |
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| Course Semester |
: |
Spring (16 Weeks) |
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| ECTS |
: |
4 |
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| Name of Lecturer(s) |
: |
Prof.Dr. NEJAT ERK
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| Learning Outcomes of the Course |
: |
Defines strategic management, fundamental concepts.
Has knowledege of strategic management process and its elements
Solves measurement of environmental problems and management actions matrix
Knows top management strategies: Corporate strategies
Knows management strategies: Competition strategies
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|
| Mode of Delivery |
: |
Face-to-Face |
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| Prerequisites and Co-Prerequisites |
: |
None |
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| Recommended Optional Programme Components |
: |
None |
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| Aim(s) of Course |
: |
To evaluate internal and external factors affecting corporations, to develop the necessary analysis of ability for company´s fit to the environment, to decide opportunities and threats with pros and cons on, to decide company´s strategies and policies. |
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| Course Contents |
: |
Strategic management, company evaluation, management strategies |
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| Language of Instruction |
: |
Turkish |
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| Work Place |
: |
Faculty classroom |
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Course Outline /Schedule (Weekly) Planned Learning Activities |
| Week | Subject | Student's Preliminary Work | Learning Activities and Teaching Methods |
|
1 |
Strategic Management, Related Concepts and Definitions |
Relevant chapter |
Lecture and discussion |
|
2 |
Strategic management process and its elements |
Relevant chapter |
Lecture and discussion |
|
3 |
Analysis of Environment |
Relevant chapter |
Lecture and discussion |
|
4 |
Corporate Evaluation |
Relevant chapter |
Lecture and discussion |
|
5 |
Measurement of Environmental Problems and Management Actions Matrix |
Relevant chapter |
Lecture and discussion |
|
6 |
Strategic Orientation |
Relevant chapter |
Lecture and discussion |
|
7 |
Top management strategies: Corporation Strategies |
Relevant chapter |
Lecture and discussion |
|
8 |
Midterm exam |
Review of topics |
Midterm exam |
|
9 |
Management Strategies: Competition Strategies |
Relevant chapter |
Lecture and discussion |
|
10 |
Functional Strategies: Department Strategies |
Relevant chapter |
Lecture and discussion |
|
11 |
Techniques in Applying Management Strategies |
Relevant chapter |
Lecture and discussion |
|
12 |
Applications of Strategies: Corporation Structures and Systems |
Relevant chapter |
Lecture and discussion |
|
13 |
Applications of Strategies: Corporation Structures and Systems |
Relevant chapter |
Lecture and discussion |
|
14 |
Strategic evaluation and control |
Relevant chapter |
Lecture and discussion |
|
15 |
Review |
Review of topics |
Tartışma |
|
16/17 |
Final exam |
Review of topics |
Final exam |
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|
|
Required Course Resources |
| Resource Type | Resource Name |
| Recommended Course Material(s) |
 Prof. Dr.Hayri Ülgen Dr.Kadri Mirze, İşletmelerde Stratejik Yönetim” adlı kitap izlenecektir. Beta 2009.
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| |
| Required Course Material(s) | |
|
|
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Assessment Methods and Assessment Criteria |
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Semester/Year Assessments |
Number |
Contribution Percentage |
|
Mid-term Exams (Written, Oral, etc.) |
1 |
100 |
|
Homeworks/Projects/Others |
0 |
0 |
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Total |
100 |
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Rate of Semester/Year Assessments to Success |
40 |
| |
|
Final Assessments
|
100 |
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Rate of Final Assessments to Success
|
60 |
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Total |
100 |
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| Contribution of the Course to Key Learning Outcomes |
| # | Key Learning Outcome | Contribution* |
|
1 |
Models problems with Mathematics, Statistics, and Econometrics |
0 |
|
2 |
Explains Econometric concepts |
0 |
|
3 |
Estimates the model consistently and analyzes & interprets its results |
1 |
|
4 |
Acquires basic Mathematics, Statistics and Operation Research concepts |
0 |
|
5 |
Equipped with the foundations of Economics, and develops Economic models |
1 |
|
6 |
Describes the necessary concepts of Business |
3 |
|
7 |
Acquires the ability to analyze, benchmark, evaluate and interpret at conceptual levels to develop solutions to problems |
3 |
|
8 |
Collects, edits, and analyzes data |
2 |
|
9 |
Uses a package program of Econometrics, Statistics, and Operation Research |
0 |
|
10 |
Effectively works, take responsibility, and the leadership individually or as a member of a team |
4 |
|
11 |
Awareness towards life-long learning and follow-up of the new information and knowledge in the field of study |
1 |
|
12 |
Develops the ability of using different resources in the form of academic rules, synthesis the information gathered, and effective presentation in an area which has not been studied |
3 |
|
13 |
Uses Turkish and at least one other foreign language, academically and in the business context |
1 |
|
14 |
Good understanding, interpretation, efficient written and oral expression of the people involved |
3 |
|
15 |
Questions traditional approaches and their implementation while developing alternative study programs when required |
2 |
|
16 |
Recognizes and implements social, scientific, and professional ethic values |
1 |
|
17 |
Follows actuality, and interprets the data about economic and social events |
3 |
|
18 |
Improves himself/herself constantly by defining educational requirements considering interests and talents in scientific, cultural, art and social fields besides career development |
0 |
| * Contribution levels are between 0 (not) and 5 (maximum). |
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| Student Workload - ECTS |
| Works | Number | Time (Hour) | Total Workload (Hour) |
| Course Related Works |
|
Class Time (Exam weeks are excluded) |
14 |
3 |
42 |
|
Out of Class Study (Preliminary Work, Practice) |
14 |
3 |
42 |
| Assesment Related Works |
|
Homeworks, Projects, Others |
0 |
0 |
0 |
|
Mid-term Exams (Written, Oral, etc.) |
1 |
6 |
6 |
|
Final Exam |
1 |
6 |
6 |
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Total Workload: | 96 |
| Total Workload / 25 (h): | 3.84 |
| ECTS Credit: | 4 |
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